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Optimize and refresh social bios, rotate pinned posts when high-performing content drops, update header/banner images, and manage link-in-bio pages for maximum conversion.
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Based on SOC occupation classification
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.
| name | presence-refresh |
| description | Optimize and refresh social bios, rotate pinned posts when high-performing content drops, update header/banner images, and manage link-in-bio pages for maximum conversion. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","profile","optimization","bio","link-in-bio","presence"] |
| related_skills | ["profile-audit","brand-voice-system","positioning-statement","cta-craft"] |
| inputs_required | ["current-profile-state","high-performing-posts","campaign-schedule"] |
| deliverables | ["presence-refresh-plan-with-timeline"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 1 |
| required_tools | [] |
| required_env_vars | [] |
Keep the brand's social presence fresh, current, and optimized for conversion. Static profiles signal a dead brand. This skill manages ongoing profile optimization triggered by content performance and campaign cycles.
A stale profile is a signal that the brand isn't active. Fresh bios, current pinned posts, and updated banners communicate "we're here, we're active, and we have something worth paying attention to right now."
profile-audit found issues| Element | Refresh Trigger | Frequency |
|---|---|---|
| Bio text | New offer, new positioning, campaign focus | Monthly or per campaign |
| Pinned post | New top-10% post by engagement | As needed |
| Header/banner | Campaign, season, rebrand | Quarterly or per campaign |
| Link in bio | Campaign priority shift | Per campaign or weekly |
| IG Story highlights | New content themes | Monthly |
Review current bios. Does each clearly state who you help, what you do, why it matters? Draft updated bio variants. Founder approval required.
Check pinned posts. After every performance-report, flag posts in top 10% of engagement. Pin criteria: high engagement + represents current focus + has working CTA + not time-sensitive.
Update headers/banners for campaigns, seasonal refresh, or visual rebrand. Delegate visual concept to visual-plan + image-prompt.
Optimize link-in-bio: What's the single most important action right now? Update destination. Remove outdated links from link-in-bio tool.
Refresh IG Story highlights. Archive outdated, add new categories, design branded covers.
# Presence Refresh: [Date / Trigger]
## Bio Updates
**X:** Current "[bio]" → Proposed "[new bio]"
**LinkedIn:** [Same]
**IG:** [Same]
**TikTok:** [Same]
## Pinned Post Rotation
**Platform:** [Name] | **Current:** [Post] | **Proposed:** [New post] | **Status:** [Approved / Live]
## Header/Banner
**Platform:** [Name] | **Current:** [Description] | **Proposed:** [Concept] | **Status:** [In design / Live]
## Link-in-Bio
**Destination:** [URL] — [What it promotes]
**Status:** [Updated / Needs update]
## Refresh Summary
| Element | Last Updated | Next Scheduled | Status |
|---------|-------------|---------------|--------|
| Bios | [Date] | [Date] | [Current / Needs update] |
| Pinned posts | [Date] | Weekly | [Current / Needs update] |
| Banners | [Date] | [Date] | [Current / Needs update] |
| Link-in-bio | [Date] | Weekly | [Current / Needs update] |
The skill is complete when:
Open every profile. Clear message in under 5 seconds? Pinned posts worth pinning? Links work? Would a first-time visitor know exactly what to do next?