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Audit all social profiles for cross-platform consistency — name, photo, bio, link, banner, and branding — flag inconsistencies and generate a remediation plan.
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Based on SOC occupation classification
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.
| name | profile-audit |
| description | Audit all social profiles for cross-platform consistency — name, photo, bio, link, banner, and branding — flag inconsistencies and generate a remediation plan. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","profile","audit","consistency","branding","presence"] |
| related_skills | ["presence-refresh","brand-voice-system","positioning-statement"] |
| inputs_required | ["profile-urls-per-platform","brand-guidelines-if-available"] |
| deliverables | ["profile-audit-with-consistency-score-and-remediation-plan"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 1 |
| required_tools | ["FIRECRAWL_API_KEY"] |
| required_env_vars | ["FIRECRAWL_API_KEY"] |
Audit every social profile the brand owns for consistency, completeness, and optimization. The profile is the digital storefront — inconsistent profiles erode trust.
A first-time visitor decides whether to follow your brand in under 3 seconds based on your profile. If the name, photo, bio, or link doesn't match across platforms, they hesitate. This skill catches inconsistencies before visitors do.
| Element | What to Check | When to Update |
|---|---|---|
| Profile photo | Same across all platforms | Quarter / Rebrand |
| Display name | Consistent format | Quarter / Name change |
| Handle | As close to identical as possible | Setup / Rebrand |
| Bio | Core value prop, platform-appropriate length | Monthly / New offer |
| Link in bio | Working, optimized destination | Weekly check |
| Header/banner | On-brand, current | Quarter / Campaign |
| Pinned post | Current, high-performing | Monthly / When new high-performer drops |
Inventory all profiles. X, LinkedIn, IG, TikTok + any secondary (Threads, YouTube, Reddit, etc.).
Capture each profile: screenshot (mobile view), bio text, profile photo, banner, pinned post, link, follower/following count.
Create side-by-side comparison:
Flag inconsistencies:
Generate remediation plan:
# Profile Audit: [Date]
## Profile Inventory
### X: [URL] | LinkedIn: [URL] | IG: [URL] | TikTok: [URL]
## Consistency Scorecard
| Element | X | LinkedIn | IG | TikTok | Consistent? |
|---------|---|---|-----|--------|-------------|
| Display name | [Name] | [Name] | [Name] | [Name] | [Yes/No] |
| Handle | @x | @x | @x | @x | [Yes/No] |
| Bio value prop | [Yes/No] | [Yes/No] | [Yes/No] | [Yes/No] | [Yes/No] |
| Profile photo | [Variant] | [Variant] | [Variant] | [Variant] | [Yes/No] |
| Link working | [Yes/No] | [Yes/No] | [Yes/No] | [Yes/No] | [Yes/No] |
**Score:** [N]/[Total]
## Issues Found
### Critical: [Issue + fix]
### High: [Issue + fix]
### Medium: [Issue + fix]
## Remediation Plan
### Quick Wins (<10 min): [Fix 1], [Fix 2]
### This Week: [Fix]
### Next Sprint: [Fix]
The skill is complete when:
Open each profile on mobile. Does it look professional in under 3 seconds? Can visitors instantly tell what the brand does? Do all links work?