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Craft an elevator pitch, niche positioning, and contrarian take that every social post ladders up to โ ensuring all content reinforces a single clear message about who the brand serves and why it matters.
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Based on SOC occupation classification
Analyze A/B tests across hook variations, posting times, content formats, and CTAs โ declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms โ impressions, engagement rate, profile clicks, follows, link clicks โ with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports โ top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets โ optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post โ follow, reply, DM, save, share, link, or signup โ matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok โ using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.
| name | positioning-statement |
| description | Craft an elevator pitch, niche positioning, and contrarian take that every social post ladders up to โ ensuring all content reinforces a single clear message about who the brand serves and why it matters. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","strategy","positioning","messaging","brand-foundation"] |
| related_skills | ["brand-voice-system","content-pillars","hook-write"] |
| inputs_required | ["existing-brand-materials","customer-interviews-or-testimonials","competitor-landscape"] |
| deliverables | ["positioning-statement-document"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | ["FIRECRAWL_API_KEY"] |
| required_env_vars | ["FIRECRAWL_API_KEY"] |
Define the core positioning that every piece of content ladders up to. This is the answer to "what do you do?" that lives in the background of every post, thread, reply, and caption. Content without positioning is noise.
A brand that tries to talk to everyone ends up interesting to nobody. This skill distills the brand's audience, problem, solution, and differentiator into a single positioning that makes content decisions obvious: "Does this post reinforce our positioning?" If no, don't post it.
| Element | Purpose | Example |
|---|---|---|
| Target audience | Who exactly (not "everyone") | "Seed-stage SaaS founders who are technical but hate marketing" |
| Problem | Specific pain in their words | "You can build the product but nobody signs up" |
| Solution | One plain sentence, no jargon | "We handle your entire GTM so you can focus on shipping" |
| Differentiator | Sharpest edge vs alternatives | "Outcome-based pricing โ we only win when you grow" |
| Proof | Evidence it works | "150+ customers, average 3x pipeline in 90 days" |
Review existing materials. Read website, pitch decks, investor updates, customer testimonials. Note which messages get the strongest reactions.
Define the target audience with precision:
Articulate the problem in their words:
Write the solution in one plain sentence:
Identify the sharpest differentiator:
Write 3 positioning statement variants:
Stress-test: Can every piece of planned content for the next month ladder up to this positioning? If any post feels disconnected, the positioning is either wrong or too narrow.
# [Brand] Positioning โ [Date]
## Elevator Pitch
[One sentence: who you help, what you do, why it matters]
## Social Bio Version
[150 characters max โ ready for X/LinkedIn/IG bio fields]
## Contrarian Take
[The belief that sets you apart โ e.g., "Most B2B pricing is wrong. Here's what actually works."]
## Target Audience
- Primary: [specific persona with role, stage, pain, aspiration]
- Secondary: [adjacent persona, if any]
## Problem They Feel
[In their words โ include a verbatim quote if possible]
## How We Solve It
[One plain sentence]
## Why Us
[Sharpest differentiator โ the thing competitors can't easily copy]
## Proof Points
- [Metric or logo or testimonial โ 3-5 items]
## Content Litmus Test
Can every post this month trace back to this positioning?
The skill is complete when:
Show the 3 variants to 5 people who fit the target audience. Ask: "What do you think this company does?" If 3+ people can't explain it back in their own words, the positioning isn't clear enough. Post the contrarian take on X as a standalone statement โ if it gets 0 engagement, the positioning doesn't resonate.
Input: Website says "AI-powered growth platform for startups." Customer call transcript says "We were spending $5K/month on ads getting zero pipeline. Crewm8 automated our outreach and we closed 3 deals in week one."
Process: The agent identifies the real problem isn't "growth" โ it's "wasted spend with no pipeline." The positioning shifts from features (AI-powered) to outcome (pipeline without the burn).
Output: