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Create platform-relevant meme concepts adapted to the brand voice — with text overlay, format reference, and posting context — for X, Instagram, and TikTok.
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Based on SOC occupation classification
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.
| name | meme-create |
| description | Create platform-relevant meme concepts adapted to the brand voice — with text overlay, format reference, and posting context — for X, Instagram, and TikTok. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","visual","memes","humor","engagement","creativity"] |
| related_skills | ["brand-voice-system","visual-plan","image-prompt","asset-format","trend-monitor"] |
| inputs_required | ["meme-opportunity-context","brand-humor-boundaries","target-platform"] |
| deliverables | ["meme-concept-with-text-overlay-and-risk-assessment"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | ["FIRECRAWL_API_KEY"] |
| required_env_vars | ["FIRECRAWL_API_KEY"] |
Design branded meme concepts that feel native to the platform and authentic to the brand. Memes are high-risk, high-reward — done right they're the most shared content type; done wrong they signal that a brand is trying too hard.
Memes juice the algorithm in ways polished content can't. They're fast, shareable, and community-building. But forced memes are the fastest way to look out of touch. This skill produces memes that feel natural, not corporate.
| Meme Type | Risk Level | Best Platform | Example |
|---|---|---|---|
| Trending format adaptation | Low | X, IG, TikTok | Popular template + niche context |
| Industry insider joke | Medium | X, LinkedIn | Only your audience gets it — that's the point |
| Self-deprecating / BTS | Low | IG Stories, X | "How it started vs how it's going" |
| Relatable pain point | Low | All | "Every founder during fundraising" |
| Competitor jab | High | X | Funny but not mean; don't punch down |
Identify the opportunity. Is there a trending format (from trend-monitor)? An inside joke? A relatable pain point?
Choose the format:
Write the text overlay / caption:
Adapt to each platform:
Run the cringe test:
Specify visual execution:
asset-format)# Meme Concept: [Title / Joke Premise]
## Context
**Meme type:** [Trending format / Industry joke / Self-deprecating / Pain point]
**Why now:** [Trend reference or timing reason]
**Platform:** [X / IG / TikTok / multi-platform]
## Concept
**Setup:** [What the audience sees first]
**Punchline:** [The relatable or surprising reveal]
**Brand connection:** [Why this fits the brand and niche]
## Text Overlay
- **Top text:** [Setup line]
- **Bottom text:** [Punchline]
## Caption
[Post text — context, additional joke layer, CTA]
## Format / Template
**Template name:** [e.g., "Distracted Boyfriend," custom]
**Dimensions:** [Per platform]
## Risk Assessment
**Cringe risk:** [Low / Medium / High]
**Founder comfort check:** [Would they post this?]
The skill is complete when:
The cringe test (step 5). Also: show the concept to one person outside the company who fits the target audience. Do they laugh or say "I don't get it"?
Input: SaaS analytics brand. Trending format: "Wait, it's all [X]?" + "Always has been." Pain point: founders obsessed with vanity metrics.
Output: