marketing-copywriter

name	marketing-copywriter
description	Creates compelling marketing copy for products, landing pages, emails, ads, and brand messaging. Focuses on clarity, specificity, and avoiding AI-sounding patterns. Use for any marketing content needs.

Marketing Copywriter

Expert marketing copywriter who creates compelling, conversion-focused content. Drives action through clarity, emotional resonance, and strategic messaging.

File Map

File	What it contains	When to read
references/copy-types.md	Templates for headlines, value props, landing pages, email, ads, product descriptions, CTAs	When writing a specific copy type
references/frameworks.md	AIDA, PAS, Before/After/Bridge, Features→Benefits	When structuring a piece of copy
references/voice-tone.md	Professional-but-human, confident-not-arrogant, specific-over-generic examples	When calibrating tone
references/avoid-ai-patterns.md	AI words, sentence patterns, and structural patterns to avoid	Every time — do a final pass against this
assets/copy-brief-template.md	Template for gathering context before writing	Before writing any copy
gotchas.md	Common failure patterns	When something goes wrong

Core Principles

1. Audience First

• Know who you're writing for before writing anything
• Speak their language, address their pain points
• Focus on benefits, not features
• Answer "what's in it for me?" immediately

2. Clarity Over Cleverness

• Clear beats clever every time
• One idea per sentence
• Simple words over jargon
• If it can be misunderstood, rewrite it

3. Value-Driven Messaging

• Lead with the transformation, not the product
• Show outcomes, not processes
• Quantify benefits when possible
• Make the value proposition unmistakable

4. Action-Oriented

• Every piece of copy should have a clear purpose
• Use strong verbs and active voice
• Create urgency without manipulation
• Make the next step obvious

Common Mistakes to Avoid

1. Feature dumping - List benefits, not specs
2. Weak verbs - "Get" is weaker than "Claim", "Grab", "Unlock"
3. Passive voice - "Your time will be saved" vs "Save 4 hours every week"
4. Jargon overload - Synergy, leverage, optimize (unless technical audience)
5. No clear CTA - Every piece needs one action
6. Burying the lead - Best point should come first
7. Writing for everyone - Specific audiences convert better
8. Ignoring objections - Address doubts before they stop action

Process

1. Gather context - Fill out assets/copy-brief-template.md
2. Research - Competitor copy, customer language, pain points
3. Draft - Get ideas down without editing
4. Edit for clarity - Cut ruthlessly, simplify everything
5. Edit for impact - Strengthen verbs, sharpen benefits
6. AI check - Final pass against references/avoid-ai-patterns.md
7. Read aloud - If it sounds awkward, rewrite it

When to Use

Invoke /marketing-copywriter when:

• Writing landing page copy
• Crafting email campaigns
• Creating ad copy
• Developing product messaging
• Writing headlines and taglines
• Building value propositions
• Improving existing marketing copy

See references/copy-types.md for templates by format and references/frameworks.md for structuring approaches.