guia-matthieu/clawfu-skills - Page 4

lead-qualification-bant

Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) with discovery questions and scoring criteria

lead-qualification-meddic

Qualify enterprise opportunities using MEDDIC/MEDDPICC framework for complex B2B sales cycles

outbound-sequencer

Design multi-touch outbound sequences with optimal timing, channel mix, and messaging progression for SDR campaigns

prospecting-research

Conduct deep account and contact research to personalize outreach and identify compelling angles for engagement

signal-monitoring

Track buying signals like funding announcements, job postings, tech changes, and company news to identify sales-ready prospects

keyword-clusterer

Cluster keywords by semantic similarity and intent. Use when: organizing keyword research; creating content pillars; mapping keywords to pages; identifying content gaps; grouping search intent

lighthouse-audit

Run automated Lighthouse audits for Core Web Vitals and SEO. Use when: checking page performance; auditing SEO technical issues; monitoring Core Web Vitals; comparing before/after optimization; batch auditing multiple URLs

link-checker

Find broken links on websites. Use when: auditing website for broken links; checking internal link structure; finding 404 errors; validating external links; pre-launch QA

llm-optimized-content

Use when creating content that must be discoverable by AI search engines (ChatGPT, Perplexity, Gemini). Use when SEO alone isn't enough, when you need AI citations, or when optimizing for the "zero-click" future.

schema-markup

Generate JSON-LD structured data for SEO. Use when: adding schema markup to pages; creating organization schema; generating product schema; validating existing schema; rich snippet optimization

sitemap-generator

Generate XML sitemaps for SEO. Use when: creating sitemap for new site; updating sitemap after changes; generating sitemap from URLs list; validating existing sitemap

hashtag-analyzer

Analyze hashtag performance and discover trending tags. Use when: researching hashtags for posts; finding related hashtags; analyzing hashtag reach; planning hashtag strategy; competitor hashtag research

influencer-finder

Find and analyze influencers for campaigns. Use when: researching potential influencer partners; analyzing influencer metrics; building influencer lists; evaluating engagement rates; planning influencer outreach

linkedin-post

Generate high-quality LinkedIn posts for GEO thought leadership. Use when asked to write LinkedIn content, create social media posts, or generate content about SEO/GEO topics.

social-analytics

Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics

ugc-collector

Collect and organize user-generated content. Use when: gathering customer testimonials; collecting product photos; organizing social mentions; building UGC campaigns; managing brand mentions

fundraising-narrative

Craft the story that makes investors say "I want in." Master the narrative structure that Reid Hoffman, Sequoia, and top founders use to raise capital. Use when: **Preparing to fundraise** to develop your story before the deck; **Investor meetings** to…

startup-metrics

Know the metrics that matter at each stage and what investors actually look for. Master the A16Z and YC frameworks for measuring startup progress. Use when: **Fundraising prep** to know which metrics to highlight; **Board meetings** to report on the right…

yc-pitch-deck

Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to…

audience-research

Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: **Find where to reach your audience** beyond Google and Facebook ads;…

buyer-personas

Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: **Understand why buyers buy** (or don't buy) your solution; **Create personas that drive action** rather than…

category-design

Become the Category King by creating new markets instead of competing in existing ones Use when: **Launching a company or product** that doesn't fit cleanly into existing categories; **Stuck in commodity competition** where you're compared feature-to-feature…

cognitive-biases

Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and…

competitive-analysis

Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: **Evaluate an industry** before entering or…

competitive-moats

Build durable competitive advantage using Hamilton Helmer's "7 Powers" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats. Use when: **Evaluate your competitive position** and identify if you have true…

eisenhower-matrix

"What is important is seldom urgent and what is urgent is seldom important." Master Dwight D. Eisenhower's prioritization framework to focus on what truly matters. Use when: **Feeling overwhelmed** by too many tasks and not enough time; **Weekly planning** to…

first-principles

Break down complex problems to their fundamental truths, then reason up from there. Master Aristotle's ancient method modernized by Elon Musk to solve seemingly impossible problems. Use when: **Facing a "impossible" problem** where conventional solutions…

grand-slam-offers

Master Alex Hormozi's offer creation framework from "$100M Offers" (2021). Build irresistible offers using the Value Equation, stacking, guarantees, and scarcity. Use when: Creating new product or service offers; Restructuring existing offers for higher…

inversion

"Invert, always invert." Apply Carl Jacobi's mathematical principle and Charlie Munger's investing wisdom to solve problems by thinking backward from failure. Use when: **Goal setting** - Define what would guarantee failure, then avoid it; **Risk analysis** -…

jobs-to-be-done

Understand why customers really buy by uncovering the "job" they're hiring your product to do Use when: **Understanding customer motivation** beyond demographics and feature requests; **Finding product-market fit** by identifying the real progress customers…

positioning

Master product positioning using April Dunford's proven 5+1 framework from "Obviously Awesome". Transform how customers perceive your product by deliberately setting the right context. Use when: Launching a new product and need to define market position;…

pre-mortem

Imagine your project has failed spectacularly—then work backward to identify why. Apply Gary Klein's "prospective hindsight" technique to catch failures before they happen. Use when: **Before launching** a product, campaign, or major initiative; **Before…

pricing-strategy

Design products around price using Madhavan Ramanujam's "Monetizing Innovation" methodology—determine willingness to pay before you build, not after. Use when: **Set pricing for a new product** before or during development; **Validate willingness to pay**…

six-thinking-hats

Apply Edward de Bono's parallel thinking framework (1985) to make better decisions by examining ideas from six distinct perspectives systematically. Use when: **Making complex decisions** that require multiple perspectives; **Evaluating new products, offers,…

stp-framework

Apply Segmentation, Targeting, and Positioning framework to identify market opportunities and craft differentiated positioning

value-proposition-canvas

Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains Use when: **Launching a new product or service** and need to validate the value proposition;…

regret-minimization

Make decisions that your 80-year-old self will thank you for. Master Jeff Bezos' mental model for bold choices that minimize long-term regret. Use when: **Career decisions** with long-term implications; **Startup vs. safe job** choices; **Major life pivots**…

reversible-decisions

Know when to move fast and when to move carefully. Master Jeff Bezos' framework for distinguishing high-stakes irreversible decisions from low-stakes reversible ones. Use when: **Prioritizing decisions** to know where to invest time; **Team empowerment** to…

second-order-thinking

Think beyond immediate consequences to understand the chain reactions of decisions. Master Howard Marks' investment framework for seeing what others miss. Use when: **Strategic decisions** where long-term consequences matter; **Policy/rule changes** that will…

thought-based-reasoning

Use when facing complex reasoning tasks - multi-step math, logic puzzles, decisions with tradeoffs, problems where direct answers fail, or when you need to show your work. Triggers on arithmetic errors, shallow analysis, or "I'm not sure" hedging.