| name | revenue-ops |
| description | Weekly App of the Dead revenue ritual — pull metrics, append docs/metrics.csv, evaluate the 30/60/90 gates from the playbook, and output one decision. Use when asked to "run revenue ops", "check the numbers", or on a weekly cadence. |
Revenue ops ritual
App Store id 6746733380. Run the whole ritual; end with a gate verdict, not raw numbers.
1. Pull metrics
Ratings + listing state (keyless, per storefront — at minimum us, gb, de, fi):
curl -s "https://itunes.apple.com/lookup?id=6746733380&country=us" | python3 -c "import json,sys; r=json.load(sys.stdin)['results'][0]; print(r['averageUserRating'], r['userRatingCount'], r['version'], r['price'])"
ASC sales/downloads (API key DSS2FFU68G, issuer in ~/.config/midgar/credentials.env, p8 in ~/.appstoreconnect/private_keys/). Mint an ES256 JWT (pyjwt) and call:
GET /v1/salesReports?filter[frequency]=WEEKLY&filter[reportType]=SALES&filter[reportSubType]=SUMMARY&filter[vendorNumber]=93803823&filter[reportDate]=<YYYY-MM-DD> — gzip TSV; units by SKU separate app downloads from path/premium/ultimate units and proceeds.- VENDOR number: 93803823 (account-level, all Midgar apps).
Subscription funnel (trial starts, trial→paid, MRR): GET https://api.revenuecat.com/v2/projects/proj7793585f/metrics/overview with Bearer $RC_SECRET_AOTD from ~/.config/midgar/credentials.env.
Review texts (reply-within-48h duty):
curl -s "https://itunes.apple.com/us/rss/customerreviews/page=1/id=6746733380/sortby=mostrecent/json"
2. Record
Append one row to docs/metrics.csv (create with header if absent):
date,us_ratings,us_avg,ww_ratings,downloads_wk,trial_starts_wk,sub_units_wk,path_units_wk,ultimate_units_wk,proceeds_wk,notes
Commit it.
3. Evaluate gates (full table in docs/store-playbook.md §4)
- Day 30 post-1.1.0: ≥300 downloads AND ≥5 trial starts → hold; else re-cut screenshots 1–3 / PPO-test subtitle. <50 downloads = ASO problem first.
- Day 60: trial→paid ≥30% → ship experiment SKUs; <20% → lengthen trial to 14 days before touching prices.
- Day 90: proceeds ≥ $100/mo → start the experiment ladder (localization > trial structure > plan duration > price > cosmetics). Never ship features to fix a funnel.
4. Output
One short report: the new row, week-over-week deltas, which gate window is active, the single recommended action, and any unanswered reviews (draft replies, ask before posting).
