| name | seo-vertical-detect |
| description | Classify a website as ecommerce, local-business, blog-publisher, saas, docs, or generic (multiple may apply), and report detected locales. Used by seo-orchestrator to decide which conditional modules to run and how to reweight the scores. |
| allowed-tools | Read, Grep, Glob, WebFetch |
seo-vertical-detect
Given the PageSnapshot, classify the site so the orchestrator can route conditional modules. Read references/routing.md for the signal table.
Method
Score each vertical from observable signals (not guesses):
- ecommerce —
Product/Offer JSON-LD, cart/checkout/add-to-cart routes or buttons, price + currency elements, og:type=product.
- local-business —
LocalBusiness JSON-LD, NAP block (name/address/phone), maps embed, opening hours, store-locator.
- blog-publisher —
Article/BlogPosting JSON-LD, author bylines/author pages, RSS/Atom <link>, dated post archives.
- saas — pricing/signup/login routes,
SoftwareApplication schema, feature/integration/docs pages.
- docs — docs/reference routes, sidebar/version nav, dense code blocks, present
llms.txt.
- generic — none dominates.
A site can match several; return all that clear the threshold, ranked, plus a primary.
Locales: detect hreflang tags, <html lang>, and locale-prefixed routes (/es/, /fr/). If >1 locale, flag multilingual so M20 (hreflang) activates.
Output
{ "primary": "ecommerce", "also": ["blog-publisher"], "multilingual": true, "locales": ["en","es"],
"signals": { "ecommerce": ["Product JSON-LD on /p/...", "cart route /cart"], "...": [] } }
Base every classification on a cited signal in signals — never label a vertical without evidence.
