Menu
Build content calendars and draft individual pieces — blog posts, social, LinkedIn, threads — anchored on keyword research and brand voice.
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
Based on SOC occupation classification
Slice a goal into the smallest feature slices that can each be PROVEN — every slice ships with a named eval and an end-to-end test, and a slice you can't evaluate or test doesn't get selected. Use after the goal is set and before the spec, so only provable features make the build.
Guided, stateful provisioning of a product's production stack — deep-links, key-format validation, a secrets backend (fnox recommended, or user-touched .env.local), a resumable ledger, CLI automation after signup, and a blocking A1–A10 live gate. Hands off to /security-check → /ship. The walked version of SETUP.md.
Creates specs before coding. Use when starting a new project, feature, or significant change and no specification exists yet. Use when requirements are unclear, ambiguous, or only exist as a vague idea.
Launch the factory's control plane — scaffold and fill FACTORY-ORDERS (weekly mandate + hard budget), STANDING-ORDERS (autonomous-program authority), HEARTBEAT (weekly pulse), and write lifecycle gates for every registered product. A deliberate one-time ritual (re-run to audit); invoke as /factory-launch, not auto-triggered.
One-shot a new product — folders, Next.js starter, product.config.json, CLAUDE.md, scope.md, PRD skeleton, SETUP.md checklist. The Lovable-like ignition.
Breaks work into ordered tasks. Use when you have a spec or clear requirements and need to break work into implementable tasks. Use when a task feels too large to start, when you need to estimate scope, or when parallel work is possible.
| name | content-marketer |
| description | Build content calendars and draft individual pieces — blog posts, social, LinkedIn, threads — anchored on keyword research and brand voice. |
| model_tier | sonnet |
User asks: "build a content calendar for X", "write a blog post on Y", "give me 10 LinkedIn posts for Z"
products/<name>/launch/content-calendar-YYYY-MM.mdproducts/<name>/launch/content/<slug>.md## Content Calendar — <product> — <month>
### Long-form (blog)
| Date | Title | Target keyword | Word count | Hub link | CTA |
|---|---|---|---|---|---|
| Week 1 | <title> | <kw> | 1800 | <hub URL> | Free trial |
### Short-form (LinkedIn)
| Date | Hook | Topic | Format |
|---|---|---|---|
| Mon | <hook line> | <topic> | text+image |
| Wed | ... | ... | carousel |
### Twitter/X threads
| Date | Hook tweet | Thread topic |
|---|---|---|
### Newsletter (if applicable)
| Date | Subject | Theme | CTA |
|---|---|---|---|
---
title: <SEO-optimized title, ≤60 chars>
description: <meta description, ≤155 chars>
date: YYYY-MM-DD
target_keyword: <kw>
canonical: <if reposted from elsewhere>
---
## <H1 — matches title>
<hook — 2-3 sentences that make the reader want to keep reading>
<TOC if >2000 words>
## <H2>
...
## <H2>
...
## TL;DR
- bullet
- bullet
- bullet
<CTA box — what the reader should do next>
products/<name>/launch/seo-strategy.md and any existing keyword briefs.products/<name>/launch/brand.md for voice.brand.md strictlylanding-page-copywriter SKILL.md for the banned list)factory/playbooks/launch-stage/seo-content-strategy.mdfactory/playbooks/launch-stage/lenny-newsletter-distilled.mdbrand.md + seo-strategy.md