linkedin-post

name	linkedin-post
description	Create LinkedIn posts using your brand voice. Use when asked to write a LinkedIn post, social media content, or professional social content. Triggers on "linkedin", "post", "social media".

LinkedIn Post Creator

Create engaging LinkedIn posts in your authentic brand voice.

Before Writing

1. Run the rhetoric selector to get your rhetorical devices:

   python shared/rhetoric_selector.py --type linkedin_technical
   # or --type linkedin_provocative
   # or --type linkedin_personal
   

2. Review the voice guide: See VOICE_GUIDE.md

3. Check content pillars: See CONTENT_PILLARS.md

Post Structure

The Hook (First 2-3 lines)

• This is what shows before "...see more"
• Must stop the scroll
• Use a provocative statement, surprising fact, or bold claim
• Rhetorical devices work brilliantly here (antithesis, hyperbaton)

The Body

• Short paragraphs (1-3 sentences each)
• Use line breaks liberally - walls of text don't work
• Include specifics: numbers, real examples, code snippets if relevant
• Build your argument or tell your story
• This is where anaphora, tricolon, and anadiplosis shine

The Closing

• End with a question, takeaway, or soft CTA
• Questions drive comments
• Epistrophe and chiasmus work well for memorable endings
• ONE CTA maximum (if any)

Formatting Rules

• Optimal length: 1,000-1,300 characters
• Maximum: 3,000 characters (but shorter is usually better)
• Line breaks: After every 1-2 sentences
• Emojis: Use sparingly if at all (max 1-2, and only if natural)
• Hashtags: 3-5 at the end, relevant to topic

Templates by Content Type

See templates folder:

• Technical Tip
• Industry Take
• Personal Story

Voice Reminders

From your VOICE_GUIDE.md:

• Write in your authentic voice as defined in the guide
• Use the phrases and patterns you've identified
• Avoid the words and phrases on your "avoid" list
• Maintain the spelling conventions you've chosen

Phrases that often work well

• "Here's the thing..."
• "Look," (to start a provocative point)
• "The uncomfortable truth is..."
• "Nobody talks about this, but..."
• "I was wrong about..."

Generally avoid

• "Excited to announce..."
• "Game-changer" / "Revolutionary"
• "Thought leader"
• Corporate jargon

Example Post Structures

Technical (with tricolon and litotes)

[HOOK: What nobody tells you about X]

[Brief context - why this matters]

[The insight - short, punchy sentences]

[Example - real numbers, real code if relevant]

[Takeaway - what to do with this]

[Closing question to drive comments]

#YourHashtags #Here

Provocative (with antithesis and anaphora)

[HOOK: Bold claim or contrarian statement]

[Context that sets up the contrast]

[Build your argument using repetition]
You don't need X. You don't need Y. You don't need Z.

[The uncomfortable truth]

[Your stance - what you believe]

[Invitation for discussion]

#YourHashtags #Here

Quality Checklist

Before posting, verify:

• Hook stops the scroll (would YOU click "see more"?)
• Voice is authentically yours (check against your guide)
• At least one rhetorical device used naturally
• Specific examples or numbers included
• No corporate jargon
• Under 1,500 characters (ideally)
• CTA is soft and earned (if present)
• 3-5 relevant hashtags