heliocosta-dev

Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, onboarding/activation, churn reduction, pricing psychology, behavioral-science tactics, feature discipline, positioning/ICP, go-to-market, and AI-era differentiation. Use when advising on product design, UX, conversion, landing pages, onboarding, trials, pricing, retention/churn, growth, or positioning for a startup or SaaS. Distilled from product designer Richard (@richardrx). Not for use on gambling, betting, or casino products.