next-level-outreach

Padrão para ENVIAR via Unipile v2 — mensagens/chats (LinkedIn, WhatsApp), convites de conexão no LinkedIn, e e-mail (com tracking de abertura/clique). Use ao implementar ou revisar passos de cadência que disparam mensagem, convite ou e-mail. Requer os fundamentos em [[unipile-v2-foundations]].

Padrão v2 para ENGAJAMENTO em posts do LinkedIn (curtir, comentar, listar posts — sempre por social_id) e para RECEBER webhooks (novas mensagens, status de conta, tracking de e-mail, nova relação/convite aceito). Use ao implementar warming por post, reações/comentários, ou o handler de webhook (runtime/src/webhook.ts). Requer [[unipile-v2-foundations]].

Padrão para CAPTURAR prospects via Unipile v2 — busca no LinkedIn Classic e Sales Navigator (pessoas e empresas), por URL colada ou filtros estruturados, com o catálogo completo de filtros. Use ao implementar/ajustar a captura de leads (ProspectSource/searchSalesNavigator) ou ao montar buscas. Requer [[unipile-v2-foundations]].

Convenção base para qualquer chamada à API Unipile v2 (a que usamos no engine/runtime/daemon). Use SEMPRE que for escrever, revisar ou depurar código que fala com a Unipile — autenticação, base URL, rotas /v2/{account_id}/..., paginação, erros, IDs de provider, segurança de conta e proxy. Leia esta skill antes das específicas (messaging, linkedin-search, posts-and-webhooks).

Scans Claap call transcripts to surface expansion and upsell opportunities for the Claap sales team. Use this skill whenever the user wants to find leads hidden in existing customer or prospect calls — even if they just say "trouve des opportunités de vente dans mes calls", "qui pourrait acheter Claap dans mes recordings", "cherche des signaux d'achat dans claap", "analyse mes transcripts pour trouver des leads", or "qui est pas satisfait de son note taker". Always fetches transcripts via the Claap MCP, scores each call against a set of buying signals, and outputs a structured CSV plus a ranked opportunity table.

Translates an ICP definition into a step-by-step guide for identifying target companies in lemlist using signals, triggers, and firmographic filters. Use when asked "find me companies to target", "how do I find accounts in lemlist", "build a company list", "which companies match my ICP", "how to use lemlist signals to find prospects", or after list-builder routes to account-level targeting. Produces a pedagogical, step-by-step signal and filter guide.

Define and prioritize narrow Ideal Customer Profiles (ICPs) for outbound targeting. Use when asked "who should we target", "define ICP", "best customers for X", "outbound targeting", "who gets most value", "segment customers", "narrow audience", "prioritize accounts", "who should we reach out to", or "build me an outbound ICP". Always use this skill before building any list or writing any outreach. For deep buying-trigger analysis after the ICP is set (funding rounds, hiring spikes, tool changes), delegate to `trigger-finder`.

Orchestrated onboarding for the Next Level B2B Outreach plugin (`nl-outreach`). Walks the user through initial company setup, sizing ICP, persona, offer, TAM/SAM/SOM and competitors, and saves everything into a reusable briefing (outreach-brief.md). Use this skill whenever the user says "start with the plugin", "configure outreach", "do onboarding", "prepare company context", "run setup", "kick off GTM", "size ICP and market", "create company briefing", "start from zero", "first time using outreach", or asks for a complete setup before generating copy or lists. Always run this first when no outreach-brief.md exists in context.

Translates an ICP and persona definition into a step-by-step guide for configuring lemlist's people database search to find the right contacts. Use when asked "find me contacts", "who do I search for in lemlist", "how do I find the right person to email", "build a contact list in lemlist", "search for [role] in lemlist", or after list-builder routes to contact-level targeting. Produces a pedagogical, step-by-step filter guide tailored to the ICP and persona.

Calculates TAM (Total Addressable Market), SAM (Serviceable Addressable Market) and SOM (Serviceable Obtainable Market) for a B2B product using two complementary approaches — top-down (from market reports) and bottom-up (multiplying ICP × average ticket size × realistic penetration). Use this skill whenever the user asks "size my market", "calculate TAM SAM SOM", "how big is my market", "how many customers can I have", "what's my market worth", "estimate revenue potential", "do market sizing", "what's my revenue ceiling", "TAM for my category", or similar. Always produces three scenarios: conservative, realistic, aggressive.

Buying trigger analysis skill for outbound sales teams. Identifies and interprets trigger events (funding, hiring, tool changes, job changes, LinkedIn activity, M&A, etc.) to help time outreach and sharpen messaging. Works in two modes: (1) Strategic — given an ICP, recommends the best triggers to activate and the right messaging angle for each; (2) Tactical — given a specific company or signal, explains how to exploit it right now. ALWAYS use this skill when the user mentions signals, triggers, buying intent, "right time to reach out", timing outreach, "they just raised", "they just hired", "they changed jobs", job postings, funding rounds, tech stack changes, LinkedIn activity, or any event-based prospecting. Use it even if the user just says "when should I reach out to X". Assumes the ICP is already defined; if it is not, run `icp-definer` first.