social-thread

name	social-thread
description	Use when the user wants to promote an article on social media. Triggers: "Twitter thread", "LinkedIn post", "Bluesky post", "Mastodon toot", "LinkedIn carousel", "social variants", "tweetstorm from article", "social media post", "share on Twitter".

Read .agents/content-context.md first (if it exists).

Purpose

Generate platform-specific social variants from a finished article. One article — multiple formats.

Variants

Twitter/X thread (default)

Generate 8-12 tweets, numbered (1/, 2/, …):

• Tweet 1: Hook — pick one formula:
  • Bold contrarian claim ("Everyone does X. X is wrong.")
  • Specific promise with outcome ("How I did X in Y days — 3 things that mattered")
  • Story teaser ("Six months ago I almost shut this down.")
  • Surprising statistic ("X% of developers have never done Y.")
  • Question-based gap ("Why does X work when Y doesn't?")
• Tweets 2-9: One insight per tweet (not summaries — standalone value)
• Tweet 10: Pushback — what this approach won't solve
• Tweet 11-12: CTA + link (2026: X algorithm boosts external article links)

Each tweet: max 280 chars. Verify length before showing.

LinkedIn post

Single post, up to 3000 chars:

• Open with a concrete result or observation (no "I'm excited to share")
• 3-5 paragraphs, each short
• No link in body — put link in first comment (algorithm penalty for links in post body)
• 3-5 hashtags at end
• Vertical images get 32% reach boost — note this when relevant

Carousel option (if article has a clear how-to or list structure): 6-9 slides, captions <100 chars each. Structure: Hook → Problem → Solution → How-to → Result → CTA.

Bluesky

5-10 posts, numbered (1/7, 2/7, …):

• 300 chars per post (URLs count as 22 chars)
• Anti-corporate, direct tone — no hype
• Skip aggressive CTA; end with a low-key pointer to the article
• Same insight-per-post structure as Twitter, adapted in tone

After approval: offer to run /publish-bluesky.

Mastodon

Single post or short thread (instance default: 500 chars/toot):

• Plain text only — no formatting tricks
• Tone: community-first, not broadcast
• Add content warning (CW:) for sensitive or political topics — cultural norm on most instances
• Hashtags at end; check instance-specific communities for relevant tags

After approval: offer to run /publish-mastodon.

Process

1. Ask: Which platforms? (Twitter/X, LinkedIn, Bluesky, Mastodon, all)
2. Read the article.
3. Generate variants for selected platforms.
4. Show previews, ask for edits.
5. If Twitter/X selected: offer to run /publish-twitter after approval.
6. If LinkedIn selected: offer to run /publish-linkedin after approval.
7. If Bluesky selected: offer to run /publish-bluesky after approval.
8. If Mastodon selected: offer to run /publish-mastodon after approval.