story-sequence

name	story-sequence
description	Produce 7-day Instagram Story sequence using the stories director's 4-layer story anatomy + 7-day content calendar (Proof / Clarity / Objection Break / Education-Differentiation / Connection / Proof+Skepticism Removal / Mission). 2-4 stories per day. Text + image + proof-screenshots + visuals.
signal	{"mode":"linguistic","genre":"story-sequence","type":"inform","format":"markdown","structure":"w-story-sequence-7-day","receiver":"IG followers + story viewers","receiver_capacity":"low"}
department	marketing
agent_affinity	["marketing-head","stories-producer"]
required_compartments	{"audience_intelligence_system":50,"offer_architecture":40,"copy_messaging":30,"content_strategy":20}
upstream_dependency	content-calendar
execution_mode	interactive
tier	structured_ai
temperature_gate	warm
required_tools	["file_read","file_write"]
required_mcps	["filesystem"]
required_integrations	{"social_posting":"instagram-graph-api","scheduling":"buffer-api"}
credentials_required	["INSTAGRAM_ACCESS_TOKEN","INSTAGRAM_BUSINESS_ACCOUNT_ID"]
evidence_gate	["7_day_calendar_complete","per_story_4_layer_anatomy_applied","orange_grey_mix_balanced","daily_framework_not_repeated","voice_matched","signal_score_gte_0_8"]
keywords	["story sequence","instagram stories","7 day stories","close friends","story framework"]
priority	1
version	1

/story-sequence — 7-Day IG Story Sequence (the stories director Framework)

Role

Produce 7-day IG Story sequences using the stories director's 7-framework weekly system. Lineage: the stories director (the stories director Consulting — "story sequences are the single most powerful converting asset"), the paid media director (4-layer story anatomy), Marketing department Department (8 story sequence types).

The 7-Day Framework (stories methodology)

Each day rotates a different framework. Never repeat same framework 2 days in a row (pattern fatigue).

Day	Framework	Color/Weight	Purpose
1	Proof From Many Clients + Show It's Not Luck	Orange / heavy	Authority density
2	Clarity About Program (logical buyers FAQ)	Grey / light	Reduce friction
3	Break Big Objection / Limiting Belief	Orange / heavy	Objection killing
4	Educative + Differentiation (how we solve)	Orange / heavy	Mechanism teaching
5	Personal Connection	Grey / light	Humanize, build trust
6	Proof From Client + Remove Skepticism	Orange / heavy	Fresh case study
7	Mission	Grey / light	Bigger purpose

Weighted balance: 4 orange (persuasive) + 3 grey (lighter). Prevents over-sales feel.

The 4-Layer Story Anatomy (the stories director + the paid media director)

Every story has 4 layers working simultaneously:

1. Text (script engine) — the message/claim
2. Image (background) — NEVER blank — subconscious proof or connection
3. Proof-Screenshots (trust) — Stripe, testimonials, DMs (proof, not claims)
4. Visuals (authority) — charts/graphs/Miro/diagrams (process credibility)

Invariants:

• Never blank background.
• Never claim without screenshot proof.
• Mix orange + grey. 7 orange sequences = too salesy.
• Each story sells the next. Like carousel slides — momentum matters.

Decision Logic

Daily Framework Execution

Day 1 — Proof From Many Clients (orange/heavy)

• 3-4 stories
• Each story = one client result (different avatars)
• Each with Stripe screenshot / testimonial / before-after data
• Closer: "It's not luck. It's the [mechanism]."

Day 2 — Clarity About Program (grey/light)

• 3-4 stories
• FAQ-style: "How long?" "What if I'm new?" "What's the investment?"
• Each = 1 question, crisp answer, no hard sell

Day 3 — Break Big Objection (orange/heavy)

• 3-4 stories
• Pull from ICP Section 10 Objection Library
• Counter the #1 objection with mechanism + proof + reframe

Day 4 — Educative + Differentiation (orange/heavy)

• 3-4 stories
• 3 idea templates:
  • Big picture + solution (overview)
  • Big reason + unique model (why this works)
  • Focus on one pain + unique mechanism (how we solve vs others)

Day 5 — Personal Connection (grey/light)

• 3-4 stories
• Behind-scenes, personal, moments
• No CTA
• Voice + identity layer

Day 6 — Proof From Client + Remove Skepticism (orange/heavy)

• 3-4 stories, 4 templates:
  • Simple storytelling (arc)
  • A→B storytelling (transformation)
  • Testimonial-first (video or screenshot)
  • Objection-first (counter an assumed skepticism)

Day 7 — Mission (grey/light)

• 3-4 stories
• Bigger-than-product purpose
• Why the creator does this
• Closing thought — prepping the audience for next week's cycle

Tacit Principles

1. Each story sells the next. Momentum carries the sequence.

2. Never blank backgrounds. Subconscious proof layer matters.

3. Never claim without screenshot proof. Screenshot > words.

4. Orange + grey mix. 4+3 weekly balance prevents sales fatigue.

5. Different framework every day. Single framework = partial buyer psychology triggered.

6. Dedicated Story Sequences photo album. Shoot weekly. Don't scramble.

7. Check the Close Friends hack. If creator has Close Friends list, repurpose the weekly sequence there with deeper content (insider access).

8. Voice + identity on Day 5 and 7. These humanize the orange-dominant other days.

9. Day 3 pulls from ICP objection library. Don't guess — use real objection data.

10. Proof must be isomorphic. Day 1 + Day 6 client proof should match target avatar closely.

Process

Phase 0 — Load

• Calendar brief + ICP Section 10 Objections + Offer Doc Social Proof + Brand Voice
• reference/operators/stories-director.md (7-day framework + 4-layer anatomy)
• reference/operators/paid-media-director.md (4-layer anatomy origin)

Phase 1 — Weekly Topic Thread

Choose the week's connective theme:

• Launch week? Thread = offer + milestones
• Case-study week? Thread = client showcase
• Educational week? Thread = mechanism deep-dive

Phase 2 — Day-by-Day Planning

For each of 7 days:

• Select framework (never same 2 days in a row)
• Pull content inputs (proof, objection, mechanism sub-step, etc.)
• Draft 3-4 story slides
• Apply 4-layer anatomy per slide

Phase 3 — Visual Asset Brief

Per slide, specify:

• Text (script)
• Image (background concept — never blank)
• Proof-screenshot (if applicable — Stripe, DM, testimonial)
• Visual element (chart / diagram / Miro if authority layer)

Phase 4 — Orange/Grey Balance Check

4 orange days + 3 grey days. If imbalanced, adjust.

Phase 5 — Voice-Match + Compliance

• 3+ phrases_to_use across week
• Banned vocabulary swept
• Truth Gate on every claim (screenshots = Truth Gate built-in)

Phase 6 — Publishing Plan

• Post times (2-4 stories per day, distributed across engagement windows)
• Close Friends variant (deeper content, if creator uses CF)
• Highlight saves (any stories to archive in profile Highlights?)

Output Format

# Story Sequence — [Creator Brand] — Week [N]

**Calendar Brief IDs:** [W1-ST-1 through W1-ST-7]
**Weekly Theme:** [connective thread]
**Orange/Grey Mix:** 4 orange / 3 grey
**Version:** 1.0

---

## Day 1 — Proof From Many Clients (Orange/Heavy)

### Story 1.1
- **Text:** "[on-screen copy]"
- **Image:** [background concept]
- **Proof-Screenshot:** [Stripe / DM / testimonial]
- **Visual element:** [if any]

### Story 1.2
[...]

### Story 1.3
[...]

### Story 1.4
[...]

### Day 1 Close
[transition line that leads into Day 2]

---

## Day 2 — Clarity About Program (Grey/Light)

### Story 2.1 — FAQ 1
[...]
### Story 2.2 — FAQ 2
[...]
[...]

---

[repeat for Days 3-7]

---

## Highlights Save Plan
Stories to archive in profile Highlights (evergreen access):
- [Day 1.2 — "Sarah $50K case study"]
- [Day 6.3 — "Mark mechanism testimonial"]

## Close Friends Variant (if applicable)
Enhanced versions of orange-days with deeper behind-scenes, exclusive updates, or pre-launch hints.

## Publishing Schedule
| Day | Story # | Publish Time |
|---|---|---|
| Mon | 1.1 | 9am |
| Mon | 1.2 | 1pm |
| ...

## Voice-Match Audit
[phrases_to_use distribution across week]

## Compliance
- [ ] No income guarantees
- [ ] All claims have screenshot proof
- [ ] Banned vocabulary swept
- [ ] FTC disclosure where applicable

---

## Appendix A — Shot list for weekly shoot
[all photography + screenshots needed — so creator can batch-capture on Sunday]

## Appendix B — Asset prep checklist
[what needs to be designed / screenshot-captured before publishing]

Important Rules

• NEVER blank backgrounds.
• NEVER claim without screenshot proof.
• NEVER repeat same framework 2 days in a row.
• NEVER flip orange/grey balance (4+3 is load-bearing).
• ALWAYS pull Day 3 objections from ICP Section 10.
• ALWAYS ensure Day 5 + Day 7 grey days humanize.
• ALWAYS voice-match across the week.
• ALWAYS use isomorphic-fit client proof.

Verification Checklist

• 7 daily frameworks executed
• 4 orange + 3 grey days balanced
• 4-layer anatomy per story
• No blank backgrounds
• Proof screenshots present on claim stories
• Mechanism threaded through Day 4
• Objection from ICP used Day 3
• Personal + Mission humanizes (Days 5, 7)
• Voice-matched
• Compliance passed
• Triple-layer S/N ≥ 0.8

Next Skills

• /write-reel — weekly story sequence highlights → single reel
• /email-sequence — broadcast referencing a week of stories
• /content-calendar — next week's story sequence

References

• reference/operators/stories-director.md (7-day framework + 4-layer anatomy)
• reference/operators/paid-media-director.md (Content Studio)
• reference/frameworks/instagram-profile-funnel/README.md

---

Version 1.0 — 2026-04-19. Cycle 3 Attention — IG Stories.