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iblai-marketing-ideas

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UpdatedMay 12, 2026 at 16:08

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

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iblai/vibe-marketing

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SKILL.md

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name	iblai-marketing-ideas
description	When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
globs	null
alwaysApply	false
metadata	{"version":"1.1.0"}

/iblai-marketing-ideas

Match growth strategies to the user's situation, stage, and resources. The library has 139 proven marketing ideas; this skill picks the right ones.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

When asked for marketing ideas:

Ask about product, audience, and current stage if unclear
Suggest 3-5 most relevant ideas given their context
Detail implementation for chosen ideas
Calibrate to their resources (time, budget, team size)

Ideas by Category (Quick Reference)

Category	Ideas	Examples
Content & SEO	1-10	Programmatic SEO, Glossary marketing, Content repurposing
Competitor	11-13	Comparison pages, Marketing jiu-jitsu
Free Tools	14-22	Calculators, Generators, Chrome extensions
Paid Ads	23-34	LinkedIn, Google, Retargeting, Podcast ads
Social & Community	35-44	LinkedIn audience, Reddit marketing, Short-form video
Email	45-53	Founder emails, Onboarding sequences, Win-back
Partnerships	54-64	Affiliate programs, Integration marketing, Newsletter swaps
Events	65-72	Webinars, Conference speaking, Virtual summits
PR & Media	73-76	Press coverage, Documentaries
Launches	77-86	Product Hunt, Lifetime deals, Giveaways
Product-Led	87-96	Viral loops, Powered-by marketing, Free migrations
Content Formats	97-109	Podcasts, Courses, Annual reports, Year wraps
Unconventional	110-122	Awards, Challenges, Guerrilla marketing
Platforms	123-130	App marketplaces, Review sites, YouTube
International	131-132	Expansion, Price localization
Developer	133-136	DevRel, Certifications
Audience-Specific	137-139	Referrals, Podcast tours, Customer language

Full list with descriptions: references/ideas-by-category.md.

Implementation Tips

By Stage

Pre-launch:

Waitlist referrals (#79)
Early access pricing (#81)
Product Hunt prep (#78)

Early stage:

Content & SEO (#1-10)
Community (#35)
Founder-led sales (#47)

Growth stage:

Paid acquisition (#23-34)
Partnerships (#54-64)
Events (#65-72)

Scale:

Brand campaigns
International (#131-132)
Media acquisitions (#73)

By Budget

Free:

Content & SEO
Community building
Social media
Comment marketing

Low budget:

Targeted ads
Sponsorships
Free tools

Medium budget:

Events
Partnerships
PR

High budget:

Acquisitions
Conferences
Brand campaigns

By Timeline

Quick wins:

Ads, email, social posts

Medium-term:

Content, SEO, community

Long-term:

Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

Google Ads (#31) — high-intent search
LinkedIn Ads (#28) — B2B targeting
Engineering as Marketing (#15) — free tool lead gen

Building Authority

Conference Speaking (#70)
Book Marketing (#104)
Podcasts (#107)

Low Budget Growth

Easy Keyword Ranking (#1)
Reddit Marketing (#38)
Comment Marketing (#44)

Product-Led Growth

Viral Loops (#93)
Powered By Marketing (#87)
In-App Upsells (#91)

Enterprise Sales

Investor Marketing (#133)
Expert Networks (#57)
Conference Sponsorship (#72)

Output Format

Per idea recommended:

Idea name: one-line description
Why it fits: connection to their situation
How to start: first 2-3 implementation steps
Expected outcome: what success looks like
Resources needed: time, budget, skills

Task-Specific Questions

Current stage and main growth goal?
Marketing budget and team size?
What have you already tried that worked or didn't?
Which competitor tactics do you admire?

Related Skills

iblai-marketing-programmatic-seo: Scaling SEO content (#4)
iblai-marketing-competitor-alternatives: Comparison pages (#11)
iblai-marketing-email-sequence: Email marketing tactics
iblai-marketing-free-tool-strategy: Engineering as marketing (#15)
iblai-marketing-referral-program: Viral growth (#93)

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name	iblai-marketing-ideas
description	When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
globs	null
alwaysApply	false
metadata	{"version":"1.1.0"}

/iblai-marketing-ideas

Match growth strategies to the user's situation, stage, and resources. The library has 139 proven marketing ideas; this skill picks the right ones.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

When asked for marketing ideas:

Ask about product, audience, and current stage if unclear
Suggest 3-5 most relevant ideas given their context
Detail implementation for chosen ideas
Calibrate to their resources (time, budget, team size)

Ideas by Category (Quick Reference)

Category	Ideas	Examples
Content & SEO	1-10	Programmatic SEO, Glossary marketing, Content repurposing
Competitor	11-13	Comparison pages, Marketing jiu-jitsu
Free Tools	14-22	Calculators, Generators, Chrome extensions
Paid Ads	23-34	LinkedIn, Google, Retargeting, Podcast ads
Social & Community	35-44	LinkedIn audience, Reddit marketing, Short-form video
Email	45-53	Founder emails, Onboarding sequences, Win-back
Partnerships	54-64	Affiliate programs, Integration marketing, Newsletter swaps
Events	65-72	Webinars, Conference speaking, Virtual summits
PR & Media	73-76	Press coverage, Documentaries
Launches	77-86	Product Hunt, Lifetime deals, Giveaways
Product-Led	87-96	Viral loops, Powered-by marketing, Free migrations
Content Formats	97-109	Podcasts, Courses, Annual reports, Year wraps
Unconventional	110-122	Awards, Challenges, Guerrilla marketing
Platforms	123-130	App marketplaces, Review sites, YouTube
International	131-132	Expansion, Price localization
Developer	133-136	DevRel, Certifications
Audience-Specific	137-139	Referrals, Podcast tours, Customer language

Full list with descriptions: references/ideas-by-category.md.

Implementation Tips

By Stage

Pre-launch:

Waitlist referrals (#79)
Early access pricing (#81)
Product Hunt prep (#78)

Early stage:

Content & SEO (#1-10)
Community (#35)
Founder-led sales (#47)

Growth stage:

Paid acquisition (#23-34)
Partnerships (#54-64)
Events (#65-72)

Scale:

Brand campaigns
International (#131-132)
Media acquisitions (#73)

By Budget

Free:

Content & SEO
Community building
Social media
Comment marketing

Low budget:

Targeted ads
Sponsorships
Free tools

Medium budget:

Events
Partnerships
PR

High budget:

Acquisitions
Conferences
Brand campaigns

By Timeline

Quick wins:

Ads, email, social posts

Medium-term:

Content, SEO, community

Long-term:

Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

Google Ads (#31) — high-intent search
LinkedIn Ads (#28) — B2B targeting
Engineering as Marketing (#15) — free tool lead gen

Building Authority

Conference Speaking (#70)
Book Marketing (#104)
Podcasts (#107)

Low Budget Growth

Easy Keyword Ranking (#1)
Reddit Marketing (#38)
Comment Marketing (#44)

Product-Led Growth

Viral Loops (#93)
Powered By Marketing (#87)
In-App Upsells (#91)

Enterprise Sales

Investor Marketing (#133)
Expert Networks (#57)
Conference Sponsorship (#72)

Output Format

Per idea recommended:

Idea name: one-line description
Why it fits: connection to their situation
How to start: first 2-3 implementation steps
Expected outcome: what success looks like
Resources needed: time, budget, skills

Task-Specific Questions

Current stage and main growth goal?
Marketing budget and team size?
What have you already tried that worked or didn't?
Which competitor tactics do you admire?

Related Skills

iblai-marketing-programmatic-seo: Scaling SEO content (#4)
iblai-marketing-competitor-alternatives: Comparison pages (#11)
iblai-marketing-email-sequence: Email marketing tactics
iblai-marketing-free-tool-strategy: Engineering as marketing (#15)
iblai-marketing-referral-program: Viral growth (#93)