| name | seo-strategy |
| description | Use when planning SEO pages, content clusters, site architecture, comparison pages, programmatic pages, or search-driven acquisition. |
SEO Strategy
Plan SEO pages around real search intent, useful proof, and a clear conversion path.
Intake
Use any supplied keywords, URLs, Search Console exports, competitor pages, product docs, or customer language. If no data exists, ask for the market, target customer, competitors, and 5-10 seed queries.
Classify Intent
Group queries by the job behind them:
- Learn the problem.
- Compare options.
- Choose a vendor.
- Implement a workflow.
- Troubleshoot a failure.
- Calculate or estimate.
- Find a template, example, or tool.
Do not make a separate page for every keyword variation. Create pages for distinct intent.
Make Page Decisions
For each page opportunity, define:
- Primary query job.
- Reader stage.
- SERP evidence: what current results reward.
- Decision: create, update, merge, redirect, or no-build.
- Best page type: guide, comparison, alternative, template, calculator, glossary, integration, use case, benchmark, migration, troubleshooting.
- Required proof: screenshots, data, examples, expert byline, customer story, product demo.
- Cannibalization risk.
- Internal links needed.
- Conversion path.
Prioritize
Rank opportunities by:
- Business fit.
- Pain intensity.
- Ranking realism.
- Proof availability.
- Conversion proximity.
- Ability to produce something meaningfully better than existing results.
Avoid pages where the company has no evidence, no product fit, or no realistic way to be useful.
Output
Query decisions:
| Cluster | Query job | SERP evidence | Decision | Page type | Proof needed | CTA | Priority |
First 5 pages to create:
1. [page] - [why now]
Page brief:
URL:
Reader job:
Promise:
Sections:
Proof:
Cannibalization risk:
Internal links:
CTA:
Do not build:
- [query/page] - [reason]
