founder-offer

# founder-offer Most businesses sell a product. Good ones sell an offer: the product plus everything that makes buying it an easy yes. This skill builds that, using the Offers lens in `../founder-board/lenses.md` as the method (a summary of the framework in Alex Hormozi's *$100M Offers*; never present it as his words). ## Step 1: read what is already known - `founder/idea.md` and `founder/pitch.md`: what is sold today. - `founder/panel/results.md`: why buyers pass, in their words. This is the raw material: every top objection should be answered by something in the offer. - `founder/numbers.json`: what each extra costs, so the stack stays profitable. - `founder/board.md`: the board's conditions. ## Step 2: the problem list Write every obstacle between the buyer and the result they want, in the buyer's words: before buying (doubt, price, effort to switch), during (waiting, learning, inconvenience), after (does it last, what if it fails). Aim for 15 to 30. Pull from the panel objections and the competitor complaints first. ## Step 3: solutions, trimmed and stacked Turn each problem into a solution (a feature, a service, a guarantee, a format). Score each on value to the buyer (1 to 5) and cost to deliver (1 to 5, from the CFO's numbers). Keep high value, low cost. Stack what is left into: - **The core**: the thing itself, described by the outcome, not the ingredients. - **Bonuses**: two or three, each killing one specific objection. - **The guarantee**: what happens if it does not deliver. Model what it costs at a realistic claim rate with the CFO's tool before promising it. - **Urgency and scarcity**: only if they are true (a launch week, a limited first batch). Never fake a countdown or a "only 3 left". - **The name**: a clear, specific name for the offer, not the company. ## Step 4: score it On the value equation, before and after, 1 to 10 each: dream outcome, perceived likelihood of getting it, time to the result, effort and sacrifice. Say which element of the stack moves which score. ## Step 5: re-test it Write the new offer into `founder/pitch.md` (keep the old one as `founder/pitch-v1.md`) and run `/founder-consumer --quick` with the same seed. Report the buy rate before and after and which objections dropped. If nothing moved, say so: the problem may be the market or the price, not the offer. ## Rules - Every promise must be deliverable and affordable; check costs with the CFO. - No fake reviews, testimonials, scarcity, discounts or "as seen on". - Follow the advertising and consumer-protection rules of the user's market for guarantees and claims (health claims especially). Not legal advice. ## Output `founder/offer.md` (problem list, the stack, costs, the value-equation scores, the re-test result) and the updated `founder/pitch.md`. Next: `/founder-cfo` to re-run the numbers with the stack, then `/founder-marketing`.