social-cover-director

name	social-cover-director
description	Use when the user wants to plan or generate a social media cover image for a Xiaohongshu note, Douyin/TikTok photo post, Reels/Shorts cover, WeChat/Video Account post, Bilibili/Weibo post, Pinterest pin, Instagram cover, Facebook/Meta social post, or similar creator/social content. Handles platform-native cover routing, aspect ratio, scroll-stopping hook, exact on-image copy, reference-image roles, and image.generate prompt construction for one cover or a small variant set.
allowedRuntimeModes	["chatroom","redclaw","image-generation"]
allowedTools	["workflow"]
activationScope	turn
autoActivate	false
activationHint	当用户要做小红书封面、笔记封面、社媒封面、视频封面、图文首图、Reels/TikTok/Shorts 封面、朋友圈/视频号/微博/B站/Instagram/Pinterest 等内容封面时，调用 `Operate(resource="skills", operation="invoke", input={ "name": "social-cover-director" })`。这是单张封面或少量封面变体技能；成套卡片、轮播图、商品详情图继续优先用 image-director。
contextNote	social-cover-director 只负责社交媒体内容封面的点击钩子、封面文案、画面策略和生成提示词。不要把它扩成整套图文卡片规划；不要把封面制作降级成普通配图或商品白底图。
hookMode	inline

Social Cover Director

Use this skill to make one social-media cover image, or a small set of cover variants, for creator content.

It adapts the social-promo planning flow to RedBox:

content/topic + platform/surface
-> reader promise + scroll-stopping hook
-> cover type + aspect ratio
-> attention mechanic + visual style pack
-> exact on-image copy
-> reference-image role map
-> image.generate prompt
-> text/identity/social-native QA

Core Stance

• The cover must stop the scroll before it explains the whole content.
• Prefer a strong human-readable promise, contrast, clear subject, clean title zone, and platform-native composition.
• Do not make a catalog poster unless the user explicitly wants a product-commerce cover.
• Do not force a product, person, or logo into the cover if the stronger hook is a mood, problem scene, cultural moment, checklist, or visual metaphor.
• Exact on-image copy is a hard boundary. Use only confirmed cover text; do not let the image model invent extra labels.
• If the user wants a full carousel, multi-card note, ecommerce image set, or detail-page images, route to image-director instead.

Required Inputs

Useful inputs:

• Content source: draft note, topic, title, outline, pasted article, video idea, product facts, or campaign brief.
• Platform/surface: 小红书笔记, 抖音图文, Douyin/TikTok/Reels/Shorts cover, 微信朋友圈, 视频号, 微博, B站动态, Instagram, Pinterest, Facebook/Meta.
• Market and on-image language, when not obvious.
• Reference images, when available.

If platform is missing and the content is Chinese creator content, default to 小红书笔记. If content itself is missing, ask for the topic/draft first. If only market/language is missing, infer from the user language unless the final usage seems overseas.

Reference Loading

These references are bundled with this skill and may be used directly:

• references/cover-routing.md: platform, surface, aspect ratio, and variant count.
• references/attention-design-router.md: attention mechanics and style packs.
• references/image-generate-prompt-contract.md: RedBox image.generate prompt contract.

Workflow

1. Extract the content promise:
   • target reader
   • core tension or curiosity
   • desired click reason
   • one thing the cover must make obvious
2. Route platform and surface.
3. Pick cover type: