meta-business

name	meta-business
description	Meta Business Suite automation via Graph API. Use this skill when: (1) Publishing posts to Facebook Pages (2) Scheduling Facebook posts (3) Publishing to Instagram (photos, reels, carousels) (4) Reading insights/analytics from Facebook or Instagram (5) Managing comments on Facebook or Instagram (6) Uploading photos or videos to Facebook Pages (7) Deleting posts from Facebook or Instagram
homepage	https://developers.facebook.com/docs/graph-api
metadata	{"openclaw":{"emoji":"📱","requires":{"bins":"[Truncated]","env":"[Truncated]"},"primaryEnv":"META_PAGE_ACCESS_TOKEN"}}

Meta Business Suite — Facebook & Instagram API

Configuration

CRITICAL: Never hardcode tokens or IDs in commands. Always use variables.

Option A: Environment variables (recommended)

Set these environment variables before using the skill:

export META_PAGE_ACCESS_TOKEN="your-page-access-token"
export META_PAGE_ID="your-page-id"

Then use them directly:

PAGE_TOKEN="$META_PAGE_ACCESS_TOKEN"
PAGE_ID="$META_PAGE_ID"

The same Page Access Token works for both Facebook and Instagram (the IG Business account is linked to the Page).

Option B: Token cache file (alternative)

If environment variables are not set, credentials can be read from ~/.meta_tokens_cache.json (chmod 600):

PAGE_TOKEN=$(python3 -c "
import json, os
d = json.load(open(os.path.expanduser('~/.meta_tokens_cache.json')))
page_id = list(d['pages'].keys())[0]
print(d['pages'][page_id]['access_token'])
")

PAGE_ID=$(python3 -c "
import json, os
d = json.load(open(os.path.expanduser('~/.meta_tokens_cache.json')))
print(list(d['pages'].keys())[0])
")

IG_ID=$(python3 -c "
import json, os
d = json.load(open(os.path.expanduser('~/.meta_tokens_cache.json')))
print(list(d['instagram'].keys())[0])
")

API Version

Always use v25.0 in all API calls.

---

Facebook Page — Publish

Text post

curl -X POST "https://graph.facebook.com/v25.0/$PAGE_ID/feed" \
  -d "message=Tu mensaje aquí" \
  -d "access_token=$PAGE_TOKEN"

Post with image (URL)

curl -X POST "https://graph.facebook.com/v25.0/$PAGE_ID/photos" \
  -d "url=https://example.com/image.jpg" \
  -d "message=Texto del post" \
  -d "access_token=$PAGE_TOKEN"

Post with image (local file)

curl -X POST "https://graph.facebook.com/v25.0/$PAGE_ID/photos" \
  -F "source=@/path/to/image.jpg" \
  -F "message=Texto del post" \
  -F "access_token=$PAGE_TOKEN"

Post with video

curl -X POST "https://graph.facebook.com/v25.0/$PAGE_ID/videos" \
  -F "source=@/path/to/video.mp4" \
  -F "description=Descripción del vídeo" \
  -F "title=Título del vídeo" \
  -F "access_token=$PAGE_TOKEN"

Post with link

curl -X POST "https://graph.facebook.com/v25.0/$PAGE_ID/feed" \
  -d "message=Mira este artículo" \
  -d "link=https://example.com/article" \
  -d "access_token=$PAGE_TOKEN"

---

Facebook Page — Schedule

Schedule a post

# Get Unix timestamp: python3 -c "from datetime import datetime; print(int(datetime(2026,3,1,9,0).timestamp()))"

curl -X POST "https://graph.facebook.com/v25.0/$PAGE_ID/feed" \
  -d "message=Post programado" \
  -d "published=false" \
  -d "scheduled_publish_time=UNIX_TIMESTAMP" \
  -d "access_token=$PAGE_TOKEN"

Note: Must be between 10 minutes and 75 days from now.

List scheduled posts

curl -s "https://graph.facebook.com/v25.0/$PAGE_ID/scheduled_posts?access_token=$PAGE_TOKEN"

---

Facebook Page — Read & Manage

Page info

curl -s "https://graph.facebook.com/v25.0/$PAGE_ID?fields=name,fan_count,followers_count,about&access_token=$PAGE_TOKEN"

Recent posts

curl -s "https://graph.facebook.com/v25.0/$PAGE_ID/feed?fields=message,created_time,id,shares,likes.summary(true),comments.summary(true)&limit=10&access_token=$PAGE_TOKEN"

Page insights

curl -s "https://graph.facebook.com/v25.0/$PAGE_ID/insights?metric=page_views_total,page_fan_adds,page_engaged_users&period=day&access_token=$PAGE_TOKEN"

Delete a post

curl -X DELETE "https://graph.facebook.com/v25.0/POST_ID?access_token=$PAGE_TOKEN"

Comment on a post

curl -X POST "https://graph.facebook.com/v25.0/POST_ID/comments" \
  -d "message=Tu comentario" \
  -d "access_token=$PAGE_TOKEN"

---

Instagram — Publish

Instagram uses a 2-step process: create media container → publish.

Photo post

# Step 1: Create container
CONTAINER_ID=$(curl -s -X POST "https://graph.facebook.com/v25.0/$IG_ID/media" \
  -d "image_url=https://example.com/image.jpg" \
  -d "caption=Tu caption con #hashtags" \
  -d "access_token=$PAGE_TOKEN" | python3 -c "import sys,json; print(json.load(sys.stdin)['id'])")

# Step 2: Publish
curl -X POST "https://graph.facebook.com/v25.0/$IG_ID/media_publish" \
  -d "creation_id=$CONTAINER_ID" \
  -d "access_token=$PAGE_TOKEN"

Reel (video)

# Step 1: Create container
CONTAINER_ID=$(curl -s -X POST "https://graph.facebook.com/v25.0/$IG_ID/media" \
  -d "media_type=REELS" \
  -d "video_url=https://example.com/video.mp4" \
  -d "caption=Caption del reel #reels" \
  -d "access_token=$PAGE_TOKEN" | python3 -c "import sys,json; print(json.load(sys.stdin)['id'])")

# Step 2: Wait for processing
curl -s "https://graph.facebook.com/v25.0/$CONTAINER_ID?fields=status_code&access_token=$PAGE_TOKEN"
# Poll until status_code = "FINISHED"

# Step 3: Publish
curl -X POST "https://graph.facebook.com/v25.0/$IG_ID/media_publish" \
  -d "creation_id=$CONTAINER_ID" \
  -d "access_token=$PAGE_TOKEN"

Carousel (multiple images)

# Step 1: Create each item
IMG1=$(curl -s -X POST "https://graph.facebook.com/v25.0/$IG_ID/media" \
  -d "image_url=https://example.com/img1.jpg" \
  -d "is_carousel_item=true" \
  -d "access_token=$PAGE_TOKEN" | python3 -c "import sys,json; print(json.load(sys.stdin)['id'])")

IMG2=$(curl -s -X POST "https://graph.facebook.com/v25.0/$IG_ID/media" \
  -d "image_url=https://example.com/img2.jpg" \
  -d "is_carousel_item=true" \
  -d "access_token=$PAGE_TOKEN" | python3 -c "import sys,json; print(json.load(sys.stdin)['id'])")

# Step 2: Create carousel container
CAROUSEL=$(curl -s -X POST "https://graph.facebook.com/v25.0/$IG_ID/media" \
  -d "media_type=CAROUSEL" \
  -d "children=$IMG1,$IMG2" \
  -d "caption=Mi carrusel #carousel" \
  -d "access_token=$PAGE_TOKEN" | python3 -c "import sys,json; print(json.load(sys.stdin)['id'])")

# Step 3: Publish
curl -X POST "https://graph.facebook.com/v25.0/$IG_ID/media_publish" \
  -d "creation_id=$CAROUSEL" \
  -d "access_token=$PAGE_TOKEN"

---

Instagram — Read & Manage

Account info

curl -s "https://graph.facebook.com/v25.0/$IG_ID?fields=username,followers_count,follows_count,media_count&access_token=$PAGE_TOKEN"

Recent media

curl -s "https://graph.facebook.com/v25.0/$IG_ID/media?fields=id,caption,media_type,timestamp,like_count,comments_count,permalink&limit=10&access_token=$PAGE_TOKEN"

Post insights

curl -s "https://graph.facebook.com/v25.0/MEDIA_ID/insights?metric=impressions,reach,engagement&access_token=$PAGE_TOKEN"

Delete a post

curl -X DELETE "https://graph.facebook.com/v25.0/MEDIA_ID?access_token=$PAGE_TOKEN"

Reply to a comment

curl -X POST "https://graph.facebook.com/v25.0/COMMENT_ID/replies" \
  -d "message=Tu respuesta" \
  -d "access_token=$PAGE_TOKEN"

---

Token Management

Page Token

• Stored in ~/.meta_tokens_cache.json under pages.<PAGE_ID>.access_token
• Never expires (expires_at: 0)
• Data access expires ~60 days — renew before

Renew tokens

1. Go to Graph API Explorer
2. Select app → Add permissions → Generate Access Token
3. Exchange for long-lived token via Graph API Explorer or the App Dashboard
4. Get new page token:

curl -s "https://graph.facebook.com/v25.0/me/accounts?access_token=LONG_LIVED_TOKEN"

5. Update ~/.meta_tokens_cache.json with new tokens

---

Tips

• Never hardcode tokens or IDs — always use environment variables or read from ~/.meta_tokens_cache.json
• Instagram requires images/videos as public URLs (not local files)
• For local files on Instagram, upload to hosting first or use Facebook's photo upload
• Reels may take time to process — poll status before publishing
• Schedule Facebook posts at least 10 minutes in advance
• Instagram does NOT support native scheduling via API
• File permissions on cache: chmod 600 ~/.meta_tokens_cache.json