| name | competitor-analysis |
| description | Analyze one competitor's organic footprint, ranking keywords, content themes, backlinks, and gaps. |
OpenSEO Competitor Analysis
Goal
Analyze one competitor deeply enough to decide what to learn from, avoid, counter-position against, or outrank.
Use this for a named competitor. For identifying the market leaders first, use competitive-landscape.
Required inputs
projectId- Competitor domain
- User's domain when comparison is requested
- Optional topic/category/location/language
OpenSEO MCP tools
get_domain_overview: baseline organic traffic and keyword count.get_search_console_performance: when comparing to the user's own domain and Search Console is connected, use it as the first-party baseline (real clicks/impressions/CTR/position) instead of estimating the user's own performance from third-party data.get_ranked_keywords: exact keyword, URL, rank, intent, traffic, CPC, and SERP-type rows for the competitor domain or page.get_backlinks_overview: backlink/referring-domain profile.find_serp_competitors: validate whether the named competitor is a real search competitor across the target keyword set.search_local_businesses, get_local_serp_results, and get_google_business_questions: use for local SEO competitors when Maps/local-pack visibility, nearby businesses, categories, or Google Q&A matter.get_serp_results: validate direct head-to-head SERPs for important keywords.research_keywords: expand gaps or category terms when needed.
Workflow
- Call
get_domain_overview for the competitor, passing provided location/language when supported.
- If comparing to the user, call
get_domain_overview for the user's domain too — and if Search Console is connected, get_search_console_performance for the user's real baseline.
- Call
get_ranked_keywords for the competitor. Use filters like maxRank, minSearchVolume, excludeBrandTerms, and resultTypes to keep rows relevant.
- If comparing to the user, call
get_ranked_keywords for the user's domain/page too, or use get_serp_results for the shared terms when a lighter check is enough.
- For local SEO, use
search_local_businesses and get_local_serp_results around the relevant business location(s) before drawing local-pack conclusions. Add get_google_business_questions only when Q&A evidence matters.
- Use
find_serp_competitors when the competitor was supplied by the user but its search overlap is unclear.
- Group competitor keywords into themes:
- Product/category terms
- Alternatives/comparisons
- Templates/tools/calculators
- Educational guides
- Branded demand
- Local/neighborhood terms when relevant
- Call
get_backlinks_overview for the competitor, especially if authority appears to explain rankings. Continue without backlink evidence if it is unavailable.
- Use
get_serp_results for important shared or target keywords to compare positioning, passing provided location/language when supported.
- Produce an actionable plan:
- What they are doing well
- Where they are vulnerable
- Which pages/keywords to pursue
- What to avoid copying
Output format
Start with:
- Competitor snapshot
- Biggest lesson
- Best opportunity to beat them
Then include:
| Area | Competitor pattern | Evidence | OpenSEO opportunity |
|---|
Include sections for:
- Top keyword themes
- Content/page types working for them
- Backlink/authority notes
- Head-to-head SERP observations
- Priority actions for the user
Guardrails
- Do not treat all competitor keywords as desirable. Filter for business fit.
- Separate evidence from inference.
- Do not infer competitor page/content-type patterns from keyword rows alone; use SERP or web evidence for page-level claims.
- For local SEO, do not infer Maps/local-pack strength from national organic domain metrics alone; use local business and local SERP tools when the location is known or reasonably discoverable.
- Do not recommend copying content; recommend a stronger angle or better answer to the same intent.
- If the user's domain is unavailable, frame the analysis as competitor-only.
