content-gap-analysis

name	content-gap-analysis
description	Identifies content opportunities by finding topics and keywords your competitors cover that you don't. Reveals untapped content potential and strategic gaps in your content strategy.

Content Gap Analysis

This skill identifies content opportunities by analyzing gaps between your content and competitors'. Find topics you're missing, keywords you could target, and content formats you should create.

When to Use This Skill

• Planning content strategy and editorial calendar
• Finding quick-win content opportunities
• Understanding where competitors outperform you
• Identifying underserved topics in your niche
• Expanding into adjacent topic areas
• Prioritizing content creation efforts
• Finding GEO opportunities competitors miss

What This Skill Does

1. Keyword Gap Analysis: Finds keywords competitors rank for that you don't
2. Topic Coverage Mapping: Identifies topic areas needing more content
3. Content Format Gaps: Reveals missing content types (videos, tools, guides)
4. Audience Need Mapping: Matches gaps to audience journey stages
5. GEO Opportunity Detection: Finds AI-answerable topics you're missing
6. Priority Scoring: Ranks gaps by impact and effort
7. Content Calendar Creation: Plans gap-filling content schedule

How to Use

Basic Gap Analysis

Find content gaps between my site [URL] and [competitor URLs]

What content am I missing compared to my top 3 competitors?

Topic-Specific Analysis

Find content gaps in [topic area] compared to industry leaders

What [content type] do competitors have that I don't?

Audience-Focused

What content gaps exist for [audience segment] in my niche?

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor connected: Automatically pull your site's content inventory from ~~search console and ~~analytics (indexed pages, traffic per page, keywords ranking), competitor content data from ~~SEO tool (ranking keywords, top pages, backlink counts), and AI citation patterns from ~~AI monitor. Keyword overlap analysis and gap identification can be automated.

With manual data only: Ask the user to provide:

1. Your site URL and content inventory (list of published content with topics)
2. Competitor URLs (3-5 sites)
3. Your current traffic and keyword performance (if available)
4. Known content strengths and weaknesses
5. Industry context and business goals

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests content gap analysis:

1. Define Analysis Scope

   Clarify parameters:

   ### Analysis Parameters
   
   **Your Site**: [URL]
   **Competitors to Analyze**: [URLs or "identify for me"]
   **Topic Focus**: [specific area or "all"]
   **Content Types**: [blogs, guides, tools, videos, or "all"]
   **Audience**: [target audience]
   **Business Goals**: [traffic, leads, authority, etc.]
   

2. Audit Your Existing Content

   ## Your Content Inventory
   
   **Total Indexed Pages**: [X]
   **Content by Type**:
   - Blog posts: [X]
   - Landing pages: [X]
   - Resource pages: [X]
   - Tools/calculators: [X]
   - Case studies: [X]
   
   **Content by Topic Cluster**:
   
   | Topic | Articles | Keywords Ranking | Traffic |
   |-------|----------|------------------|---------|
   | [topic 1] | [X] | [X] | [X] |
   | [topic 2] | [X] | [X] | [X] |
   | [topic 3] | [X] | [X] | [X] |
   
   **Top Performing Content**:
   1. [Title] - [traffic] visits - [keywords] keywords
   2. [Title] - [traffic] visits - [keywords] keywords
   3. [Title] - [traffic] visits - [keywords] keywords
   
   **Content Strengths**:
   - [Strength 1]
   - [Strength 2]
   
   **Content Weaknesses**:
   - [Weakness 1]
   - [Weakness 2]
   

3. Analyze Competitor Content

   ## Competitor Content Analysis
   
   ### Competitor 1: [Name/URL]
   
   **Content Volume**: [X] pages
   **Monthly Traffic**: [X] visits
   
   **Content Distribution**:
   | Type | Count | Est. Traffic |
   |------|-------|--------------|
   | Blog posts | [X] | [X] |
   | Guides | [X] | [X] |
   | Tools | [X] | [X] |
   | Videos | [X] | [X] |
   
   :
   | Topic | Articles | Your Coverage |
   |-------|----------|---------------|
   | [topic] | [X] | [X or "None"] |
   
   :
    [Content piece] - [traffic] - [why it works]
    [Content piece] - [traffic] - [why it works]
   
   [Repeat for each competitor]
   

Validation Checkpoints

Input Validation

• Your content inventory is complete or representative sample provided
• Competitor URLs identified (minimum 2-3 competitors)
• Analysis scope defined (specific topics or comprehensive)
• Business goals and priorities clarified

Output Validation

• Every recommendation cites specific data points (not generic advice)
• Gap analysis compares like-to-like content (topic clusters to topic clusters)
• Priority scoring based on measurable criteria (volume, difficulty, business fit)
• Content calendar maps gaps to realistic timeframes
• Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)

Example

User: "Find content gaps for my SaaS marketing blog compared to HubSpot and Drift"

Output:

# Content Gap Analysis: SaaS Marketing Blog

## Executive Summary

Compared to HubSpot and Drift, your blog has significant gaps in:
1. **Interactive tools** - They have 15+, you have 0
2. **Comparison content** - Missing "[Your Tool] vs [Competitor]" pages
3. **GEO-optimized definitions** - No glossary or term definitions

Total opportunity: ~25,000 monthly visits from 45 keyword gaps

## Top Keyword Gaps

### Quick Wins (Difficulty <40)

| Keyword | Volume | Difficulty | Who Ranks |
|---------|--------|------------|-----------|
| saas marketing metrics | 1,200 | 32 | HubSpot #3 |
| b2b email sequences | 890 | 28 | Drift #5 |
| saas onboarding emails | 720 | 25 | Neither! |
| marketing qualified lead definition | 1,800 | 35 | HubSpot #1 |

### Content Format Gaps

**You're missing**:
- [ ] Interactive ROI calculator (HubSpot gets 15k visits/mo from theirs)
- [ ] Email template library (Drift's gets 8k visits/mo)
- [ ] Marketing glossary (HubSpot's definition pages rank for 500+ keywords)

## Recommended Content Calendar

**Week 1**: "SaaS Marketing Metrics: Complete Guide" (Quick win)
**Week 2**: "What is a Marketing Qualified Lead?" (GEO opportunity)
**Week 3**: "B2B Email Sequence Templates" (Format gap)
**Week 4**: "[Your Tool] vs HubSpot" (Comparison gap)

Advanced Analysis

Competitive Cluster Comparison

Compare our topic cluster coverage for [topic] vs top 5 competitors

Temporal Gap Analysis

What content have competitors published in the last 6 months that we haven't covered?

Intent-Based Gaps

Find gaps in our [commercial/informational] intent content

Tips for Success

1. Focus on actionable gaps - Not all gaps are worth filling
2. Consider your resources - Prioritize based on ability to execute
3. Quality over quantity - Better to fill 5 gaps well than 20 poorly
4. Track what works - Measure gap-filling success
5. Update regularly - Gaps change as competitors publish
6. Include GEO opportunities - Don't just optimize for traditional search

Related Skills

• keyword-research - Deep-dive on gap keywords
• competitor-analysis - Understand competitor strategies
• seo-content-writer - Create gap-filling content
• content-refresher - Improve existing content