| name | content-refresher |
| description | Identifies and updates outdated content to restore and improve search rankings. Analyzes content freshness, adds new information, updates statistics, and optimizes for current SEO and GEO best practices. |
Content Refresher
This skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.
When to Use This Skill
- Content has lost rankings or traffic over time
- Statistics and information are outdated
- Competitors have published better content
- Content needs updating for a new year
- Industry changes require content updates
- Adding new sections to existing content
- Converting old content for GEO optimization
What This Skill Does
- Freshness Analysis: Identifies outdated content needing updates
- Performance Tracking: Finds content with declining traffic
- Gap Identification: Spots missing information competitors have
- Update Prioritization: Ranks content by refresh potential
- Refresh Recommendations: Provides specific update guidance
- GEO Enhancement: Updates content for AI citation potential
- Republishing Strategy: Advises on date and promotion tactics
How to Use
Identify Content to Refresh
Find content on [domain] that needs refreshing
Which of my blog posts have lost the most traffic?
Refresh Specific Content
Refresh this article for [current year]: [URL/content]
Update this content to outrank [competitor URL]: [your URL]
Content Refresh Strategy
Create a content refresh strategy for [domain/topic]
Data Sources
See CONNECTORS.md for tool category placeholders.
With ~~analytics + ~~search console + ~~SEO tool connected:
Claude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.
With manual data only:
Ask the user to provide:
- Traffic data or screenshots showing performance trends
- Ranking screenshots or history for key pages
- Content publish dates and last update dates
- List of pages the user suspects need refreshing
Proceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review.
Instructions
When a user requests content refresh help:
-
CORE-EEAT Quick Score — Identify Weak Dimensions
Before refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: CORE-EEAT Benchmark
### CORE-EEAT Quick Assessment
**Content**: [title or URL]
**Content Type**: [type]
Rapidly score each dimension (estimate 0-100):
| Dimension | Quick Score | Key Weakness | Refresh Priority |
|-----------|-----------|--------------|-----------------|
| C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 |
**Weakest Dimensions** (focus refresh here):
1. [Dimension] — [what needs fixing]
2. [Dimension] — [what needs fixing]
**Refresh Strategy**: Focus on 🔴 dimensions first, then 🟡.
_For full 80-item audit, use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_
-
Identify Content Refresh Candidates
## Content Refresh Analysis
### Refresh Candidate Identification
**Criteria for Content Refresh**:
- Published more than 6 months ago
- Contains dated information (years, statistics)
- Declining traffic trend
- Lost keyword rankings
- Outdated references or broken links
- Missing topics competitors now cover
- No GEO optimization
### Content Audit Results
| Content | Published | Last Updated | Traffic Trend | Priority |
|---------|-----------|--------------|---------------|----------|
| [Title 1] | [date] | [date] | ↓ -45% | 🔴 High |
| [Title 2] | [date] | Never | ↓ -30% | 🔴 High |
| [Title 3] | [date] | [date] | ↓ -20% | 🟡 Medium |
| [Title 4] | [date] | [date] | → 0% | 🟡 Medium |
Validation Checkpoints
Input Validation
Output Validation
Example
User: "Refresh my 2022 blog post about 'social media marketing strategies'"
Output: [Full analysis and refresh plan following structure above, including specific outdated elements, new sections to add, statistics to update, and GEO enhancements]
Content Refresh Checklist
### Pre-Refresh
- [ ] Analyze current performance metrics
- [ ] Identify outdated information
- [ ] Research competitor updates
- [ ] Note missing topics
### Content Updates
- [ ] Update year references
- [ ] Refresh statistics with sources
- [ ] Add new examples and case studies
- [ ] Expand thin sections
- [ ] Add new relevant sections
- [ ] Create FAQ section
### SEO Updates
- [ ] Update title tag
- [ ] Refresh meta description
- [ ] Optimize headers
- [ ] Update internal links
- [ ] Add new images with alt text
### GEO Updates
- [ ] Add clear definition
- [ ] Include quotable statements
- [ ] Add Q&A formatted content
- [ ] Update source citations
### Technical
- [ ] Update schema dateModified
- [ ] Clear page cache
- [ ] Update sitemap
- [ ] Test page speed
Tips for Success
- Prioritize by ROI - Refresh high-potential content first
- Don't just add dates - Make substantial improvements
- Beat competitors - Add what they have and more
- Track results - Monitor ranking changes post-refresh
- Schedule regular audits - Check content health quarterly
- Optimize for GEO - Every refresh is a GEO opportunity
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