brand-cog

# Brand Cog - Brand Identity Powered by CellCog Build cohesive brand identities with AI - from logos to color palettes to complete brand kits. --- ## Prerequisites This skill requires the CellCog mothership skill for SDK setup and API calls. ```bash clawhub install cellcog ``` **Read the cellcog skill first** for SDK setup. This skill shows you what's possible. **Quick pattern (v1.0+):** ```python # Fire-and-forget - returns immediately result = client.create_chat( prompt="[your brand request]", notify_session_key="agent:main:main", task_label="brand-creation", chat_mode="agent" # Agent mode for most brand work ) # Daemon notifies you when complete - do NOT poll ``` --- ## Why Branding is Complex Work A brand isn't just a logo. It's a system: - **Visual Consistency**: Every touchpoint must feel cohesive - **Strategic Positioning**: Design reflects brand personality and values - **Versatility**: Works across social media, print, web, merchandise - **Memorability**: Distinctive enough to stick in minds - **Scalability**: From favicon to billboard CellCog creates complete brand systems, not just isolated assets. --- ## What You Can Create ### Complete Brand Kits Everything you need to launch: - **Startup Brand Kits**: "Create a complete brand identity for my SaaS startup" - **Personal Brand Kits**: "Build my personal brand as a content creator" - **Small Business Branding**: "Create branding for my coffee shop" - **Project Branding**: "Design branding for my open source project" **Example prompt:** > "Create a complete brand kit for 'NomadNest' - a co-living startup for remote workers: > > Brand personality: Modern, adventurous, community-focused, professional but not corporate > Target audience: 25-40 year old remote workers, digital nomads > > I need: > - Logo (primary + variations) > - Color palette (primary, secondary, accent colors) > - Typography recommendations > - Brand voice guidelines > - Social media profile templates > - Business card design > - Email signature template > > Vibe: Airbnb meets WeWork, warm and inviting" ### Logo Design The cornerstone of your brand: - **Wordmarks**: "Create a text-based logo for my consulting firm" - **Logomarks**: "Design an icon/symbol logo for my app" - **Combination Marks**: "Create a logo with both icon and text" - **Logo Variations**: "I have a logo - create variations for different uses" **Example prompt:** > "Design a logo for 'Zenith Analytics' - a data science consultancy: > > Style: Minimal, geometric, professional > Concept ideas: Could incorporate Z, data/analytics symbolism, or abstract peak (zenith) > > Must work: > - At small sizes (favicon, app icon) > - In black and white > - On dark and light backgrounds > > Colors: Open to suggestions but leaning toward deep blue and silver > > Provide: Primary logo, icon-only version, horizontal lockup, dark mode version" ### Color Palettes Colors that tell your story: - **Full Palettes**: "Create a color system for my brand" - **Mood-Based**: "Design a color palette that feels luxurious but approachable" - **Industry-Specific**: "Create colors for a healthcare brand that don't feel clinical" - **Expansion**: "Extend my existing brand colors with complementary accent colors" ### Typography Systems Fonts that fit your voice: - **Font Pairings**: "Recommend a heading and body font combination" - **Type Hierarchy**: "Create a typography system with sizes and weights" - **Custom Direction**: "I want fonts that feel techy but human" ### Brand Guidelines Documentation for consistency: - **Style Guides**: "Create brand guidelines documenting my visual identity" - **Usage Rules**: "Document do's and don'ts for my logo" - **Tone of Voice**: "Define my brand's written voice and personality" --- ## Brand Personalities | Personality | Visual Characteristics | Colors | Typography | |-------------|----------------------|--------|------------| | **Luxurious** | Minimal, elegant, refined | Gold, black, deep tones | Serif, thin weights | | **Playful** | Bold, dynamic, energetic | Bright, saturated | Rounded sans-serif | | **Professional** | Clean, structured, trustworthy | Blue, gray, white | Classic sans-serif | | **Eco/Natural** | Organic, earthy, warm | Green, brown, cream | Humanist fonts | | **Tech/Modern** | Geometric, futuristic, minimal | Electric blue, dark mode | Geometric sans | | **Friendly** | Soft, approachable, warm | Pastels, warm tones | Rounded, friendly | --- ## Brand Kit Components A complete brand kit typically includes: | Component | What It Is | |-----------|------------| | **Primary Logo** | Main logo for most uses | | **Logo Variations** | Icon-only, wordmark-only, stacked, horizontal | | **Color Palette** | Primary, secondary, accent, neutrals with hex codes | | **Typography** | Font families, sizes, hierarchy | | **Imagery Style** | Photo style, illustration guidelines | | **Voice & Tone** | How the brand speaks | | **Social Templates** | Profile images, post templates, stories | | **Business Materials** | Cards, letterhead, email signature | --- ## Chat Mode for Branding | Scenario | Recommended Mode | |----------|------------------| | Logos, color palettes, individual brand assets | `"agent"` | | Complete brand systems, strategic brand development | `"agent team"` | **Use `"agent"` for specific brand assets.** Logos, color palettes, and templates execute well in agent mode. **Use `"agent team"` for complete brand development** - when you need strategic thinking about positioning, comprehensive systems, and multiple creative directions explored. --- ## Example Prompts **Complete brand identity:** > "Create a brand identity for 'Bloom' - a mental health app for young professionals: > > Mission: Make therapy-informed self-care accessible and non-stigmatized > Audience: 22-35, stressed professionals, first time exploring mental health tools > Competitors: Calm, Headspace (but we want to feel different - less meditation, more practical) > > Brand personality: Warm, knowledgeable, empowering (not patronizing), modern > > Deliver: > - Logo with variations > - Color palette (calming but not boring) > - Font recommendations > - App icon > - Social media templates > - Brand voice guidelines > > Avoid: Clinical/medical feel, overly 'zen'/spiritual aesthetic, childish" **Logo design:** > "Design a logo for 'Axiom Ventures' - a tech-focused VC firm: > > Positioning: Smart money, founder-friendly, sector expertise in AI/ML > > Direction: > - Could be abstract, geometric, or incorporate 'A' > - Should feel: Confident, forward-thinking, substantial > - Should NOT feel: Stuffy, generic corporate, startup-bro > > Versatility needed: Website, pitch decks, swag, business cards > > Provide multiple concepts to choose from." **Personal brand:** > "Create a personal brand kit for me as a tech content creator: > > Name: Alex Chen > Platforms: YouTube, Twitter, Newsletter > Content: Programming tutorials, career advice, tech industry commentary > Personality: Helpful, slightly nerdy, approachable expert > > I need: > - A simple logo/avatar that's recognizable > - Color palette for my content > - YouTube thumbnail template style > - Twitter header and profile pic > - Newsletter banner > > Should feel: Personal but polished, trustworthy, not corporate" --- ## Tips for Better Branding 1. **Know your audience**: "For enterprise clients" vs "for Gen Z" changes everything. 2. **Personality over pretty**: A distinctive brand beats a generic beautiful one. 3. **Competition context**: Tell us who you're competing with so we differentiate. 4. **Versatility matters**: Request assets that work across different contexts and sizes. 5. **Include anti-examples**: "Not corporate" or "avoid clinical feel" is useful direction. 6. **Think long-term**: Your brand should have room to evolve. Don't over-constrain.