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outreach-demo

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UpdatedJuly 6, 2026 at 07:03

Research a business website, produce a concise prospect report, recommend concrete OpenClaw use cases, and draft a tailored outreach email. Use when demonstrating OpenClaw to a business owner, preparing personalized prospecting materials from a website URL + contact email, or turning website research into an approval-gated email draft.

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Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelSales and Related Occupations·SOC 41-3091

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SKILL.md

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name	outreach-demo
description	Research a business website, produce a concise prospect report, recommend concrete OpenClaw use cases, and draft a tailored outreach email. Use when demonstrating OpenClaw to a business owner, preparing personalized prospecting materials from a website URL + contact email, or turning website research into an approval-gated email draft.

Outreach Demo

Build a draft-first outreach package from three inputs: business name, website URL, and contact email.

Keep the workflow evidence-based, concise, and approval-gated for any email send.

Workflow

Intake
- Collect:
  - business name
  - contact name if available
  - contact email
  - website URL
  - optional business notes
- If website URL or email is missing, ask only for the missing field.
Website research
- Inspect the public website only.
- Prefer homepage, about, services/products, contact, and selected blog/resources pages.
- Extract only visible, supportable observations.
- Do not guess internal systems, revenue, staffing, or pain points.
OpenClaw fit analysis
- Propose up to 3 concrete OpenClaw use cases.
- Rank them by:
  - visible fit
  - likely business value
  - lowest-friction starting point
- Also produce:
  - one priority_move
  - a short why_it_matters[] list
- Phrase uncertain conclusions as “likely”, “appears”, or “suggests”.
Report generation
- Use references/report-format.md for section shape.
- For plain operator review, render markdown with:
  - scripts/render_outreach_report.py --input <json> --output <md>
- For visually stronger delivery, render a polished HTML one-page brief with:
  - scripts/render_outreach_report_html.py --input <json> --output <html>
- Preferred showcase artifact: convert the HTML brief to PDF with:
  - scripts/render_outreach_report_pdf.sh --input <html> --output <pdf>
- Prefer PDF for live outreach when visual impact matters.
Email draft generation
- Default to the value-first / “free doughnut” framing: give the prospect a small concrete asset before asking for time.
- Use references/email-template.md for default tone and structure.
- Read references/value-first-outreach.md when you need to optimize for scannability, subject lines, or a more enticing value-first CTA.
- Render a plain-text draft with:
  - scripts/render_outreach_email.py --input <json> --output <txt>
- Render lightweight HTML with:
  - scripts/render_outreach_email_html.py --input <json> --output <html>
- Preferred showcase send mode: HTML email + attached brief.
- Keep email short, specific, and visually scannable.
- Default to draft-only.
Approval gate
- Do not send email automatically.
- Sending is allowed only after explicit user approval for that recipient/message.
- Build a preview manifest with:
  - scripts/render_outreach_preview.py --input <json> --subject <subject> --email-text <txt> --email-html <html> --brief <brief.html> --output <preview.json>
- Before send, preview or summarize:
  - recipient
  - subject
  - plain-text fallback body
  - HTML body when used
  - attached brief filename/format when used
- For actual HTML+brief send, use:
  - scripts/send_outreach_package.sh --to <email> --subject <subject> --text <txt> --html <html> --attach <brief.pdf>
- Use a client-facing attachment name such as:
  - <Business-Name>-OpenClaw-Brief.pdf

Output standard

Produce three artifacts when possible:

structured JSON summary
markdown report
plain-text email draft

Recommended JSON fields:

business_name
contact_name
contact_email
website_url
business_summary
likely_audience
website_observations[]
openclaw_fits[] with:
- use_case
- why_it_fits
- likely_value
- starting_point
priority_move with:
- move
- why_first
- expected_benefit
why_it_matters[]
demo_angle
outreach_summary

Guardrails

Research public website content only unless the user supplies additional material.
Do not claim verified need where only a hypothesis exists.
Do not overpromise outcomes.
Do not send email without explicit approval.
Use the configured sender account and sender identity for outbound workflows; do not hardcode personal branding into public distributions.

Resources

references/

references/report-format.md — required report structure
references/email-template.md — default email draft shape and constraints
references/value-first-outreach.md — value-first / “free doughnut” outreach framing, scannability rules, and CTA guidance
references/visual-delivery.md — HTML email + one-page brief delivery guidance and approval-preview checklist
references/follow-up-sequence.md — optional follow-up templates and cadence after the initial brief send

scripts/

scripts/render_outreach_report.py — render markdown report from structured JSON
scripts/render_outreach_report_html.py — render polished HTML one-page brief from structured JSON
scripts/render_outreach_report_pdf.sh — convert the HTML brief into a client-facing PDF artifact
scripts/render_outreach_email.py — render plain-text outreach email from structured JSON
scripts/render_outreach_email_html.py — render lightweight HTML outreach email from structured JSON
scripts/render_outreach_preview.py — render approval preview manifest for the actual outbound package
scripts/send_outreach_package.sh — send HTML email plus attached brief via Gmail after approval
scripts/config.example.json — example config with sender account and output defaults

Outreach Demo

Build a draft-first outreach package from three inputs: business name, website URL, and contact email.

Keep the workflow evidence-based, concise, and approval-gated for any email send.

Workflow

Intake
- Collect:
  - business name
  - contact name if available
  - contact email
  - website URL
  - optional business notes
- If website URL or email is missing, ask only for the missing field.
Website research
- Inspect the public website only.
- Prefer homepage, about, services/products, contact, and selected blog/resources pages.
- Extract only visible, supportable observations.
- Do not guess internal systems, revenue, staffing, or pain points.
OpenClaw fit analysis
- Propose up to 3 concrete OpenClaw use cases.
- Rank them by:
  - visible fit
  - likely business value
  - lowest-friction starting point
- Also produce:
  - one priority_move
  - a short why_it_matters[] list
- Phrase uncertain conclusions as “likely”, “appears”, or “suggests”.
Report generation
- Use references/report-format.md for section shape.
- For plain operator review, render markdown with:
  - scripts/render_outreach_report.py --input <json> --output <md>
- For visually stronger delivery, render a polished HTML one-page brief with:
  - scripts/render_outreach_report_html.py --input <json> --output <html>
- Preferred showcase artifact: convert the HTML brief to PDF with:
  - scripts/render_outreach_report_pdf.sh --input <html> --output <pdf>
- Prefer PDF for live outreach when visual impact matters.
Email draft generation
- Default to the value-first / “free doughnut” framing: give the prospect a small concrete asset before asking for time.
- Use references/email-template.md for default tone and structure.
- Read references/value-first-outreach.md when you need to optimize for scannability, subject lines, or a more enticing value-first CTA.
- Render a plain-text draft with:
  - scripts/render_outreach_email.py --input <json> --output <txt>
- Render lightweight HTML with:
  - scripts/render_outreach_email_html.py --input <json> --output <html>
- Preferred showcase send mode: HTML email + attached brief.
- Keep email short, specific, and visually scannable.
- Default to draft-only.
Approval gate
- Do not send email automatically.
- Sending is allowed only after explicit user approval for that recipient/message.
- Build a preview manifest with:
  - scripts/render_outreach_preview.py --input <json> --subject <subject> --email-text <txt> --email-html <html> --brief <brief.html> --output <preview.json>
- Before send, preview or summarize:
  - recipient
  - subject
  - plain-text fallback body
  - HTML body when used
  - attached brief filename/format when used
- For actual HTML+brief send, use:
  - scripts/send_outreach_package.sh --to <email> --subject <subject> --text <txt> --html <html> --attach <brief.pdf>
- Use a client-facing attachment name such as:
  - <Business-Name>-OpenClaw-Brief.pdf

Output standard

Produce three artifacts when possible:

structured JSON summary
markdown report
plain-text email draft

Recommended JSON fields:

business_name
contact_name
contact_email
website_url
business_summary
likely_audience
website_observations[]
openclaw_fits[] with:
- use_case
- why_it_fits
- likely_value
- starting_point
priority_move with:
- move
- why_first
- expected_benefit
why_it_matters[]
demo_angle
outreach_summary

Guardrails

Research public website content only unless the user supplies additional material.
Do not claim verified need where only a hypothesis exists.
Do not overpromise outcomes.
Do not send email without explicit approval.
Use the configured sender account and sender identity for outbound workflows; do not hardcode personal branding into public distributions.

Resources

references/

references/report-format.md — required report structure
references/email-template.md — default email draft shape and constraints
references/value-first-outreach.md — value-first / “free doughnut” outreach framing, scannability rules, and CTA guidance
references/visual-delivery.md — HTML email + one-page brief delivery guidance and approval-preview checklist
references/follow-up-sequence.md — optional follow-up templates and cadence after the initial brief send

scripts/

scripts/render_outreach_report.py — render markdown report from structured JSON
scripts/render_outreach_report_html.py — render polished HTML one-page brief from structured JSON
scripts/render_outreach_report_pdf.sh — convert the HTML brief into a client-facing PDF artifact
scripts/render_outreach_email.py — render plain-text outreach email from structured JSON
scripts/render_outreach_email_html.py — render lightweight HTML outreach email from structured JSON
scripts/render_outreach_preview.py — render approval preview manifest for the actual outbound package
scripts/send_outreach_package.sh — send HTML email plus attached brief via Gmail after approval
scripts/config.example.json — example config with sender account and output defaults

outreach-demo

Outreach Demo

Workflow

Output standard

Guardrails

Resources

references/

scripts/

More from this repository

More from this repository

Outreach Demo

Workflow

Output standard

Guardrails

Resources

references/

scripts/