| name | market-opportunity-scout |
| description | Use when public posts, threads, newsletters, interviews, transcripts, or creator/company notes should be turned into evidence-backed business opportunities by extracting recurring pains, DIY workarounds, and unmet jobs-to-be-done. |
Market Opportunity Scout
Overview
Use this skill to analyze public sharing from a person, creator, company, or niche and turn it into concrete opportunity hypotheses. The job is not to summarize the content. The job is to find repeated pain, visible workaround behavior, and credible wedges for a product, service, workflow, template, API, automation, dataset, community, course, or done-for-you offer.
If the current environment exposes a compatible phased workflow such as using-agents-stack, you may use it to split the work into extraction, synthesis, opportunity generation, and ranking. If not, perform the same sequence directly in one pass.
Non-Negotiable Evidence Rules
- Use only the supplied material unless the caller explicitly provides outside research.
- Separate direct evidence, inference, and speculation. Never present inference as quoted fact.
- Prefer repeated pain, workaround usage, explicit manual effort, and recurring phrasing over one-off opinions.
- Give extra weight to concrete DIY behavior: spreadsheets, prompts, scripts, templates, hacks, manual workflows, handoffs, and repeated workarounds.
- When multiple sources are provided, look for recurring patterns across them. Repetition across sources is a strong signal.
- Distinguish a content angle from a business opportunity. Attention alone is not demand.
- Do not force a SaaS conclusion. The best fit may be a service, workflow product, template pack, automation, plugin, API, dataset, community, course, or done-for-you offer.
- Prefer the smallest credible wedge that solves one painful job-to-be-done.
- If evidence is weak, contradictory, or thin, say so plainly and lower confidence.
- If the input is only a podcast and no transcript, notes, or quoted excerpts are provided, state that the evidence is insufficient and stop short of confident opportunity claims.
- Do not invent market size, pricing, or buyer intent. If the caller asks for those, label them as assumptions rather than evidence.
Workflow
-
Extract grounded evidence
- Pull out explicit pain points, repeated complaints, manual steps, workaround artifacts, stated constraints, and hints of urgency.
- Note who experiences the pain: the speaker, their audience, operators behind the scenes, or an adjacent market.
- Preserve source attribution so each claim can be traced back.
-
Synthesize patterns
- Merge overlapping pains and workaround behaviors into a short list of recurring jobs-to-be-done.
- Mark each pattern with evidence strength: single-source, repeated in one source, or repeated across sources.
- Call out where the pattern is solid evidence versus a plausible but unproven inference.
-
Generate opportunity candidates
- Translate the strongest patterns into concrete offers.
- For each candidate, name the buyer or user, the painful job, the smallest wedge, and the likely form factor.
- Keep the solution class open: service, workflow, template, automation, dataset, plugin, API, community, educational product, or software.
-
Rank and filter
- Score candidates on pain severity, frequency, willingness to pay or delegate, audience reachability, and speed of validation.
- Favor opportunities backed by visible workaround behavior and repeated pain.
- If no candidate clears the evidence bar, say that no strong opportunity is yet supported.
Output Contract
Return a concise analysis with these sections:
-
Core insight
- 3-5 sentences on what the content is really revealing.
-
Evidence ledger
- Bullet list or table of the strongest source-backed signals.
- Label every item as
direct evidence, inference, or speculation.
-
Recurring patterns
- For each pattern: the painful job, affected actor, supporting evidence, and why it appears recurring.
-
Ranked opportunities
- For each opportunity include:
- name
- target user or buyer
- problem solved
- proposed wedge
- solution form factor
- evidence basis
- confidence
- first validation step
-
Best bet
- The single strongest opportunity and why it wins.
-
Validation plan
- Three fastest tests to validate demand, with expected signals.
-
Gaps and caveats
- Missing evidence, unresolved assumptions, contradictions, and what would increase confidence.
Guardrails and Failure Modes
- Do not drift into biography, content summary, or generic trend commentary.
- Do not turn weak signals into confident market claims.
- Do not confuse audience growth tactics with product opportunities.
- Do not collapse all opportunities into software when a lighter offer is better supported.
- When evidence is thin, return fewer opportunities or none.
- When multiple sources disagree, surface the disagreement instead of averaging it away.