objection-handling

name	objection-handling
description	Build comprehensive objection handling playbooks — 6-category taxonomy, AER framework, battlecards per competitor, pre-handling in outreach. Use when creating objection responses, building an objection playbook, or preparing reps for tough conversations. Triggers on: "objection handling", "objection", "how to respond to", "they said", "pushback", "handle objection", "what to say when", "objection playbook", or any request about responding to prospect pushback.
license	MIT
compatibility	Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose
metadata	{"version":"1.0.0","author":"LeadMagic","category":"sales-revops","tags":["objections","sales","handling","playbooks"],"related_skills":["buyer-indecision","battlecard-builder","competitive-intel","cold-email-copywriting","demo-scripts","pipeline-management"],"frameworks":["Force Management Command of the Message","Sandler Pain Funnel","Brent Adamson Challenger Sale","Todd Caponi Transparency Sale","Matthew Dixon JOLT Effect","Anthony Iannarino Eat Their Lunch"]}

Objection Handling

Overview

Objections aren't rejections — they're information. A prospect who says "we don't have budget" might mean "I don't see enough value to create budget." The difference determines whether you walk away or win the deal.

This skill builds a structured objection handling system: a 6-category taxonomy, the AER framework (Acknowledge → Explore → Redirect), and pre-handling objections in outreach sequences before they're raised.