| name | lemlist-setup |
| description | Set up and optimize Lemlist — personalized images/videos, multi-channel sequences, warm-up, deliverability. Triggers on: "Lemlist", "Lemlist setup", "Lemlist campaigns", "personalized cold email". |
| license | MIT |
| compatibility | Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose |
| metadata | {"version":"1.0.0","author":"LeadMagic","category":"tools","tags":["lemlist","cold-email","personalization","lemwarm","multi-channel"],"frameworks":["Lemlist Personalization Framework","Guillaume Moubeche — lemlist Outbound","ColdIQ Multi-Channel","Outreach — Sales Engagement Cadence Design"]} |
Lemlist Setup
Overview
Lemlist differentiates on personalization — custom images, videos, and landing
page personalization that other platforms don't offer natively. Combined with
lemwarm (automated warmup) and multi-channel capabilities, it's ideal for teams
that want higher per-email engagement at lower volume.
Authoritative Foundations
- Lemlist Personalization Framework — Multichannel sequences — email, LinkedIn, calls in one enrollment.
- Guillaume Moubeche — lemlist Outbound — Multichannel sequences — email, LinkedIn, calls in one enrollment.
- ColdIQ Multi-Channel — Named methodology governing recommendations in this skill's process.
- Outreach — Sales Engagement Cadence Design — Sequence governance, task-based selling, and CRM-locked cadences.
When to Use
- "Set up Lemlist"
- "Lemlist campaign setup"
- "Personalized cold email at scale"
- "Lemlist warmup strategy"
Step-by-Step Process
Phase 1: Lemwarm Setup
Before sending any campaign:
- Add all sending mailboxes to lemwarm
- Start with 2-5 warmup emails/day, auto-escalate over 3-4 weeks
- Monitor reputation score: target >95 before launching real campaigns
- Lemwarm sends auto-replies from warmup pool to build positive reputation
Phase 2: Campaign Architecture
- Sequence: 3-7 steps, email + LinkedIn + custom tasks
- Personalization: Custom images (prospect name/logo on image), custom videos
(screencast with prospect website), custom landing pages (dynamic text/image)
- Conditions: If opened → different next step. If clicked → different follow-up.
If no engagement → different angle.
- Sending: Max 100 emails/day/domain across all campaigns
Phase 3: Creative Personalization
- Custom images: Prospect name on a whiteboard, their logo in your UI, "Hi {first_name}" graphic
- Custom videos: Loom-style screencast showing their website + your product integration
- Custom landing pages: Dynamic hero image with their company logo, dynamic headline
with their name, dynamic case study from their industry
Phase 4: Multi-Channel
Layer LinkedIn into sequences:
- Email Touch 1 → LinkedIn profile view 2 days later
- Email Touch 2 → LinkedIn connection request 2 days later
- Email Touch 3 → LinkedIn DM 2 days later
- All tracked in Lemlist timeline
Phase 5: Analytics
- Campaign health: reply rate, interest rate, meeting rate
- Creative performance: which images/videos drive highest engagement
- A/B test: personalization vs plain text, creative vs standard
- Warmup health: per-mailbox reputation score, spam placement rate
Output Format
Lemlist playbook with: warmup schedule, campaign configuration, creative personalization
templates, multi-channel integration plan, and optimization framework.
Quality Check
Before delivering, verify:
Common Pitfalls
- Skipping research. Building output without understanding the specific context. Fix: always gather required inputs before producing deliverables.
- Generic output. "Improve your process" without concrete steps. Fix: every recommendation must include a specific action, timeline, and owner.
- Missing framework citations. Advice without named authorities. Fix: ground every recommendation in a cited framework from a recognized authority.
Execution Artifacts
references/framework-notes.md — Guillaume multichannel, Pat Full-Circle, lemwarm gatestemplates/output-template.md — lemwarm + multichannel + Clay gate deliverablescripts/check-output.py — local checklist validator
This skill includes lightweight artifacts the agent can load on demand:references/clay-enrollment-handoff.md — Clay → Lemlist variables + problem_hook mapping../../outbound/cold-email-strategy/references/lemlist-guillaume-outbound.md — Guillaume Moubeche canonical playbook../../outbound/cold-email-copywriting/references/pat-spielmann-outbound-copy.md — verify + multichannel (Pat Spielmann)../../tools/clay-loops-toolkit/references/routing-matrix.md — signal → campaign map../../../../references/gtm-experts-outbound-index.md — expert router
Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice.
Implementation Depth
Use this section when the user asks for a finished asset, not a high-level explanation.
Diagnostic Questions
- What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
- Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
- What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
- What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
- What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?
Framework Application
Map the recommendation explicitly to the named frameworks in this skill:
- Lemlist Personalization Framework: apply only the part that directly improves the requested deliverable.
- ColdIQ Multi-Channel: apply only the part that directly improves the requested deliverable.
- Outreach — Sales Engagement Cadence Design: apply only the part that directly improves the requested deliverable.
Deliverable Standard
A strong output from this skill includes:
- A crisp diagnosis of the current situation
- A recommended path with tradeoffs, not a generic list
- A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
- A measurement plan with leading and lagging indicators
- Risks and edge cases called out before execution
Adaptation Rules
- For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
- For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
- For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.
Related Skills
- cold-email-strategy, cold-email-copywriting, email-deliverability, inbox-setup, social-selling
