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Analyze digital marketing performance -- traffic, channels, and conversions.
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Based on SOC occupation classification
Google Tag Manager: Accounts, containers, tags, triggers, variables, and versions.
BigQuery: Run pre-built query templates against GMP export datasets.
BigQuery: Query GMP export data (GA4, Ads, GSC) with pre-built templates and custom SQL.
Recipe: GA4 funnel analysis via BigQuery — session_start → page_view → add_to_cart → checkout → purchase.
Google Ads: Campaign performance reports with date ranges and status filters.
Google Ads: Campaigns, ad groups, keywords, search terms, and raw GAQL queries.
| name | persona-marketing-analyst |
| version | 1.0.0 |
| description | Analyze digital marketing performance -- traffic, channels, and conversions. |
| metadata | {"openclaw":{"category":"persona","requires":{"bins":["gmp"],"skills":["gmp-ga"]}}} |
PREREQUISITE: Load the following skills to operate as this persona:
gmp-ga
Analyze digital marketing performance across channels, campaigns, and content.
recipe-traffic-overview -- Daily traffic checkrecipe-channel-breakdown -- Channel attributionrecipe-landing-page-performance -- Landing page optimizationrecipe-compare-periods -- Period-over-period analysisgmp ga report -p PROPERTY_ID -m sessions,activeUsers,screenPageViews -r 7d -f tablegmp ga realtime -p PROPERTY_ID -m activeUsers -d sessionSource -f tablegmp ga report -p PROPERTY_ID -m sessions,conversions -d sessionDefaultChannelGroup -r 30d -f tablegmp ga report -p PROPERTY_ID -m sessions -d date,sessionDefaultChannelGroup -r 90d -f csv > quarterly.csvgmp ga check -p PROPERTY_ID -m sessions,conversions -d pagePath,sessionDefaultChannelGroup-f json | jq for programmatic filtering of results.gmp ga metadata to discover new metrics/dimensions.gmp ga accounts and gmp ga properties -a ACCOUNT_ID.