| name | analytics-review |
| description | Interpret Instagram/Facebook Insights and turn them into next actions - what's working, what to do more of, what to cut. Use when reviewing performance from supplied metrics. |
analytics-review
Numbers into decisions. Read the right metrics for the goal, then act.
Read the right metric per goal
- Reach/growth: reach, follows from a post, shares, watch-through on Reels.
- Resonance/value: saves and shares (strongest value signals on Meta), comments.
- Retention: Reel average watch time / replays; carousel swipe-through; Story completion + tap-backs.
- Action: profile visits, link taps, DMs.
Process
- Use the creator's real numbers (supplied or pulled via the Meta connector) - don't invent benchmarks.
- Find patterns: which hooks/formats/topics over-index on saves/shares/retention? Where do people drop?
- Recommend: do more of what works (format/hook/topic), fix the drop-off point, stop what underperforms.
- One experiment for next week (e.g. test a new hook style on Reels).
Output
- A short read: top performers + why, the drop-off insight, 3 concrete next actions, 1 experiment. Cite the
actual numbers; mark anything missing
[verify].
Guardrails
- No fabricated benchmarks or made-up metrics; work from real data (
truth-telling).
- Don't over-read tiny samples; note when data is thin.
