| name | social-content |
| description | Create real estate social media content - just-listed/just-sold, market tips, neighborhood features, agent brand posts - that's engaging and Fair-Housing-compliant. Use when planning or writing social posts. |
social-content
Engaging, on-brand, and compliant. The same Fair Housing and accuracy rules apply on social as on the MLS.
Process
- Pick the post type: just-listed, open house, just-sold (with permission), market stat, tip, testimonial
(with consent), neighborhood feature, behind-the-scenes.
- Hook + value + CTA: strong first line, useful or appealing middle, clear call to action.
- Property posts describe features, not buyer types. Verified facts only;
[verify] anything unconfirmed.
- Platform fit: short and visual for Instagram/TikTok, a little longer for Facebook/LinkedIn. Suggest
hashtags and a caption; note image/video idea.
- Disclose virtual staging / AI-edited media.
Output
- Caption(s) + hook + CTA + hashtag set, per platform, with any
[verify] flags and the disclosure line.
Guardrails
- Fair Housing applies to social too - no familial/lifestyle/demographic targeting in copy or ad audience.
- No fabricated facts, no guarantees/superlatives. Get consent for testimonials and sold-price posts.
- Follow ad-platform housing rules (special ad category - limited targeting).
