| name | marketing-campaign-management |
| description | Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization. |
| metadata | {"version":"1.0.0","merged_from":["marketing","marketing-ideas","marketing-psychology","running-marketing-campaigns"]} |
Marketing Campaign Management
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.
Quick Reference
| Situation | Use This Skill For |
|---|
| Campaign planning/execution | Campaign Workflow |
| Content strategy | Content & SEO |
| Applying psychology | Behavioral Principles |
| Generating ideas | 140 Tactics |
| GTM strategy | Strategic Frameworks |
Part 1: Campaign Execution
Campaign Workflow
- Strategy — Define goals, audience, positioning
- Planning — Content calendar, channels, timeline
- Creation — Assets, copy, creative
- Execution — Launch, distribute, promote
- Measurement — Track, analyze, optimize
UTM Parameters
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
Content Calendar
Essential fields:
- Title
- Target keyword
- Funnel stage (TOFU/MOFU/BOFU)
- Format
- Owner
- Publish date
- Distribution channels
Part 2: Marketing Psychology
Foundational Thinking Models
| Model | Application |
|---|
| First Principles | Don't copy competitors, ask "why" repeatedly |
| Jobs to Be Done | Focus on outcomes, not features |
| Pareto Principle | 80% results from 20% effort |
| Inversion | Ask "what would guarantee failure?" |
| Theory of Constraints | Find the bottleneck before optimizing |
Buyer Psychology
| Bias | Marketing Application |
|---|
| Confirmation Bias | Align with existing beliefs |
| Mere Exposure | Consistent presence builds preference |
| Social Proof | Show customer counts, testimonials |
| Scarcity | Limited-time offers (when genuine) |
| Anchoring | Show higher price first |
| Loss Aversion | Frame as what they'll lose |
| Endowment | Free trials create ownership |
Persuasion Principles
| Principle | Application |
|---|
| Reciprocity | Give value before asking |
| Commitment | Small steps lead to bigger ones |
| Authority | Expert endorsements, credentials |
| Liking | Relatable spokespeople |
| Unity | Shared identity, insider language |
Pricing Psychology
| Technique | Application |
|---|
| Charm Pricing | $99 vs $100 |
| Rule of 100 | % off under $100, $ off over |
| Good-Better-Best | Three tiers, middle is target |
| Mental Accounting | "$1/day" vs "$30/month" |
Part 3: The 140 Tactics
Content & SEO
- Programmatic SEO (build pages at scale)
- Keyword clustering
- Content repurposing
- Glossary marketing
- Knowledge base SEO
- Parasite SEO (high-authority platforms)
Free Tools & Engineering
- Side projects as marketing
- Calculators and generators
- Chrome extensions
- Microsites
- Importers (from competitors)
- Public APIs
Paid Advertising
- Facebook/Instagram Ads
- Google Ads (brand, competitor, category)
- LinkedIn Ads (B2B targeting)
- Podcast advertising
- YouTube ads
- Retargeting
Social & Community
- Community building
- Reddit marketing
- LinkedIn personal branding
- X/Twitter presence
- Short-form video (TikTok, Reels)
- Engagement pods
Email Marketing
- Welcome sequences
- Onboarding emails
- Reactivation/win-back
- Founder emails
- Newsletters
Partnerships
- Affiliate programs
- Integration marketing
- Newsletter swaps
- Expert networks
- Reseller programs
Product-Led Growth
- One-click registration
- In-app upsells
- Viral loops
- Free migrations
- Contract buyouts
Launches & Promotions
- Product Hunt
- Early access pricing
- Black Friday
- Lifetime deals
- Giveaways
Part 4: Strategic Frameworks
SOSTAC
- Situation — Where are we now?
- Objectives — Where do we want to be?
- Strategy — How do we get there?
- Tactics — What specific actions?
- Action — Who does what?
- Control — Did we get there?
AIDA
- Attention — Capture eye
- Interest — Build curiosity
- Desire — Create want
- Action — Get conversion
RACE
- Reach — Build awareness
- Act — Drive engagement
- Convert — Achieve goals
- Engage — Retain customers
Part 5: Channel Strategies
Email Marketing
Sequence Structure:
- Welcome (immediate): Set expectations, deliver value
- Value (day 2-3): Best content or quick win
- Engagement (day 5-7): Encourage reply
- Offer (day 10): Clear CTA
Metrics:
- Open rate: 43% avg
- CTR: 2% avg
- Conversion rate
Social Media
| Platform | Best For | Content Type |
|---|
| LinkedIn | B2B | Thought leadership |
| Twitter/X | Tech, news | Threads, insights |
| Instagram | B2C, visual | Stories, Reels |
| YouTube | Tutorials | Educational |
SEO
On-Page:
- Title tags (50-60 chars)
- Meta descriptions (150-160 chars)
- H1-H6 hierarchy
- Keyword in first 100 words
- Internal linking
Technical:
- Core Web Vitals
- Mobile-friendly
- Sitemap.xml
- Robots.txt
Part 6: Brand & Messaging
Tone Guidelines
Be Human, Not AI:
- Write like a helpful colleague
- Avoid buzzwords (revolutionary, game-changing, seamless)
- Skip filler words (basically, essentially, simply)
- No excessive punctuation
Emoji Policy:
- Maximum ONE emoji per piece
- Use only when it adds clarity
Feature → Benefit Framework
What It Does:
[Feature description]
The Benefit:
[Outcome] — so you can [user benefit].
Why It Matters:
- [Feature detail], which means [benefit]
Part 7: Campaign Validation
Pre-Launch Checklist
Performance Metrics
| Channel | Key Metrics |
|---|
| Email | Open rate, CTR, conversion |
| Social | Engagement, reach, clicks |
| Paid | ROAS, CPA, CTR |
| Content | Traffic, time on page, conversions |
| SEO | Rankings, organic traffic |
Part 8: Stage-Based Recommendations
Pre-Launch
- Waitlist referrals
- Early access
- Product Hunt prep
- Community building
Early Stage
- Content, SEO, community
- Founder-led sales
- Organic social
Growth Stage
- Paid acquisition
- Partnerships
- Events
Scale Stage
- Brand building
- International expansion
- Acquisitions
Part 9: Questions to Ask
When developing strategy:
- What's your product and who's your target customer?
- What's your current stage and main growth goal?
- What's your marketing budget and team size?
- What have you already tried that worked or didn't?
- What are your competitors doing?
Common Mistakes
- Chasing every channel — Double down where you have advantage
- No differentiation — Same message as competitors
- Ignoring psychology — Facts don't always convince
- No testing — Assumptions without validation
- Measuring wrong metrics — Leading vs. lagging indicators
Related Skills
- growth-strategy: For growth frameworks
- conversion-rate-optimization: For CRO
- seo-and-aeo-strategy: For SEO scaling
- competitor-analysis: For comparison pages
- ab-test-setup: For marketing experiments
