event-instrumentation

name	event-instrumentation
description	Instrument trustworthy product analytics: a tracking plan first, a consistent typed event/property schema (object_action naming, versioned), identity stitching (anonymous -> known), CDP routing (instrument once), and event-quality validation as code.

Event Instrumentation

Tracking plan first

Define events + properties + naming + types before instrumenting. Ad-hoc events = the data mess.

Consistent schema

object_action naming, one case convention, typed + validated properties, versioned. An event named 3 ways is 3 events.

Identity stitching

Tie anonymous -> known on identify, so funnels/attribution survive login. Broken stitching breaks every cross-session analysis.

CDP + quality

Instrument once (Segment-style), fan out (warehouse copy -> data-platform). Validate events against the plan; monitor volume; treat instrumentation as code.