segment-the-donor-base

name	segment-the-donor-base
description	Segment donors by value, recency, and engagement (RFM-style) to direct cultivation hours where they pay. Reach for this when cultivation is spread thin.

Skill: Segment the donor base

Treating a $25 first-timer like a $25k loyal donor wastes both.

Step 1 — Score recency, frequency, value

Build RFM-style segments (§3 #3).

Step 2 — Tier the base

Group into acquisition, retention, and major-gift tiers.

Step 3 — Assign the strategy

Match each tier to a channel and cultivation intensity.

Step 4 — Direct the hours

Concentrate staff time on the highest-value movable segments.

Output

An RFM segmentation, donor tiers, a per-tier strategy, and an hours allocation.