continuous-discovery

name	continuous-discovery
description	Run continuous product discovery: weekly JTBD customer interviews, an opportunity-solution tree (outcome -> opportunities -> solutions -> experiments), assumption mapping with riskiest-assumption testing, and problem validation before solutioning.

Continuous Discovery

Talk to customers weekly

JTBD-style interviews (the job they hire the product for), on a cadence — not a one-time phase.

Opportunity-solution tree

Outcome -> opportunities -> solutions -> experiments. Tie every solution to an opportunity to a desired outcome; compare multiple solutions per opportunity.

Riskiest assumption first

Map desirability/viability/feasibility assumptions; find the one that sinks it if wrong; test it cheaply before building.

Problem before solution

Confirm the problem is real/frequent/painful for a segment first. Most feature failures are great solutions to non-problems.