read-the-sales-levers

name	read-the-sales-levers
description	Read close rate and average ticket and option-presentation, since they move revenue more than lead volume. Reach for this before spending on marketing.

Skill: Read the sales levers

More leads rarely fix a margin problem.

Step 1 — Measure close rate and ticket

Quotes won ÷ presented; average invoice (§3 #7).

Step 2 — Find the revenue gap

The revenue available from lifting close rate or ticket.

Step 3 — Improve option-presentation

Good/better/best and financing at the point of quote.

Step 4 — Compare to lead spend

Weigh the levers against more marketing.

Output

A close-rate and average-ticket read, the revenue gap, and the presentation levers.