| name | brand-voice-pass |
| description | Use this skill when the user asks to rewrite, humanise, de-AI, polish, localise, or align draft text to a brand voice, house style, named audience, or writing profile. |
Brand Voice Pass
Use this skill to transform draft copy into a defined brand or personal voice while preserving the user's meaning, evidence, terminology, and intent.
Operating principles
- Preserve the truth. Do not invent facts, proof points, dates, clients, figures, quotes, or outcomes.
- Preserve the argument. Improve expression without changing the user's position unless they explicitly ask for a stronger or softer stance.
- Remove generic AI tells. Avoid empty intensifiers, inflated claims, tidy-but-bland phrasing, excessive signposting, and repetitive short sentences.
- Use the requested variant of English. Default to the user's language and regional spelling. If unspecified and the surrounding material uses UK English, use UK English.
- Respect the destination. Adjust length, cadence, paragraphing, and directness for the intended channel.
- Keep it usable. Return the rewritten copy first. Add notes only when useful.
Inputs to look for
- Draft text or notes to rewrite.
- Brand or personal voice guidance.
- Audience, channel, objective, and desired length.
- Words or phrases to avoid.
- Required terminology, source facts, or claims that must remain intact.
If the user has not supplied a full voice guide, infer only light stylistic choices from the draft and clearly avoid claiming a detailed brand profile exists.
Workflow
- Read the full draft before editing.
- Identify the core message, supporting evidence, and intended action.
- Apply the voice rules without adding unsupported content.
- Improve flow, transitions, sentence rhythm, and paragraph shape.
- Remove generic AI phrasing and replace it with concrete, human language.
- Check the output against the original for meaning drift.
- Return the final copy in a copy-ready format.
Default voice controls
Use these controls unless the user provides a different profile:
- Prefer concrete language over abstract positioning.
- Prefer lived-experience phrasing over consultancy jargon.
- Use natural paragraphing rather than long blocks or a list of fragments.
- Avoid repetitive, overly neat sentence structures.
- Avoid claims such as "game-changing", "revolutionary", "unlock", "seamless", "in today's fast-paced world", and similar filler unless they are in source text and must be retained.
- Keep the user's level of confidence: do not over-polish into corporate blandness.
Output patterns
For a simple rewrite, output only:
[Rewritten copy]
For a rewrite where useful issues were found, output:
[Rewritten copy]
Notes:
- [Short note on any assumption, ambiguity, or retained risk.]
References
This skill includes supporting reference material. Read the relevant reference file when the task needs additional structure, rubric detail, examples, or checklist support.
references/voice-profile-template.md - use this when additional structure, examples, or checks are useful for the task.
Quality checklist
Before responding, check:
- The rewritten text keeps the original meaning.
- No new evidence or claims have been invented.
- The copy sounds like a person, not a generic assistant.
- The requested language variant and channel fit are respected.
- The result is ready for the user to paste or publish.
