Read, fill in and maintain the company's marketing context files in context/ — company profile, brand voice, target audience/ICP, competitors, channel setup and offers. Use at the START of any content, campaign, ad, SEO or positioning task so the output…
Install or change tracking on the company website — Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, and the GDPR cookie consent banner. Use when the user says 'set up analytics', 'add GA4', 'install the tracking code', 'add Tag…
Manage marketing images, logos, videos and downloadable files — where to save them, how to name them, how to get them onto the website, and what alt text to write. Use when the user shares an image or asks 'where do I put this image', 'add this photo to the…
Write and publish a blog post or article on the company website. Use when the user says 'write a blog post', 'new article', 'publish a post about X', 'we need content about X', 'add this to the blog', or asks to update or unpublish an existing post. Handles…
Add a new page to the company website, or edit the text on an existing page. Use when the user says 'add a page', 'create a landing page', 'we need a pricing page', 'change the text on the homepage', 'update the about page', 'add a page for our new service',…
Publish changes to the company website — commit them to git and push so GitHub Pages rebuilds. Use whenever the user says 'publish', 'push it live', 'make it live', 'put it on the website', 'deploy', 'update the site', or asks why a change they made is not…
Unified multi-platform paid media audit with parallel execution. Spawns scored audits for Google Ads, Meta Ads, and Microsoft Ads simultaneously, merges results into a budget-weighted aggregate health score (A-F), adds cross-platform analysis (budget…
Meta Ads (Facebook & Instagram) platform expertise. Audit campaigns, audiences, creative strategy, pixel tracking, and CAPI. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, Advantage+ campaigns, or Meta pixel/CAPI…