71-sales-enablement

Bo tai lieu ban hang cong voi ky luat giu pipeline cho SME VN, gop mot skill vi cung mot nguoi lam ca hai viec — the persona nguoi mua (co ca nguoi can duong), one-pager, outline bo slide tu van, thu vien xu ly phan doi kieu VN viet o hai dang (bang tra nhanh khi dang goi va ban day du de dao tao), kich ban demo co moc thoi gian, bao gia, giai doan pipeline co tieu chi RA cong nguoi chiu trach nhiem cong SLA, quy tac toc do phan hoi inbox Zalo, va phuong an khong co CRM bang Google Sheet cong nhan Zalo. Kich hoat khi user nhac 'tai lieu ban hang', 'sales deck', 'xu ly phan doi', 'kich ban tu van', 'pipeline ban hang', 'quan ly khach tiem nang', 'bao gia cho khach', 'khach noi de suy nghi them'. Khong dung cho — tim va tao lead moi thi dung skill 33-b2b-lead-gen; thiet ke goi ban va muc gia thi dung skill 31-offer-design va skill 17-pricing-strategy.

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Repository: minhnv0807/ai-business-skills
Last source activity: August 10, 2026 at 14:41
Detected SKILL.md language: English
Stars: 528
Forks: 219

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

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22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	71-sales-enablement
description	Bo tai lieu ban hang cong voi ky luat giu pipeline cho SME VN, gop mot skill vi cung mot nguoi lam ca hai viec — the persona nguoi mua (co ca nguoi can duong), one-pager, outline bo slide tu van, thu vien xu ly phan doi kieu VN viet o hai dang (bang tra nhanh khi dang goi va ban day du de dao tao), kich ban demo co moc thoi gian, bao gia, giai doan pipeline co tieu chi RA cong nguoi chiu trach nhiem cong SLA, quy tac toc do phan hoi inbox Zalo, va phuong an khong co CRM bang Google Sheet cong nhan Zalo. Kich hoat khi user nhac 'tai lieu ban hang', 'sales deck', 'xu ly phan doi', 'kich ban tu van', 'pipeline ban hang', 'quan ly khach tiem nang', 'bao gia cho khach', 'khach noi de suy nghi them'. Khong dung cho — tim va tao lead moi thi dung skill 33-b2b-lead-gen; thiet ke goi ban va muc gia thi dung skill 31-offer-design va skill 17-pricing-strategy.
metadata	{"version":"1.0.0","category":"operations"}
license	MIT
triggers	["tai lieu ban hang","sales deck","xu ly phan doi","kich ban tu van","pipeline ban hang","quan ly khach tiem nang","bao gia cho khach","khach noi de suy nghi them","one-pager ban hang","chot sale"]
output	File .md — the persona nguoi mua, one-pager, outline bo slide, thu vien xu ly phan doi 2 dang, kich ban tu van co moc thoi gian, mau bao gia, bang giai doan pipeline (tieu chi vao/ra + nguoi + SLA), quy tac toc do phan hoi, va bang theo doi khong can CRM
related	["33-b2b-lead-gen","31-offer-design","17-pricing-strategy","07-bao-cao-marketing","58-positioning","09-insight-khach-hang"]

Sales Enablement — Tai Lieu Ban Hang Va Ky Luat Pipeline

O SME VN, nguoi lam tai lieu ban hang va nguoi giu pipeline thuong la cung mot nguoi — nen skill nay gop lam mot: dua ra dung thu nguoi ban can cam khi dang noi chuyen voi khach, va dung ky luat de khach khong roi rung giua chung.

Thu thap thong tin

Hoi toi da 4 cau:

Ban gi, cho ai, gia tri don trung binh bao nhieu, tu luc khach hoi den luc chot mat bao lau?
Ai ban va lead vao qua kenh nao? Chinh chu / 1-2 nhan vien / doi ban hang? Inbox Zalo - Messenger, goi dien, gap truc tiep, gioi thieu?
Dang co san tai lieu gi, va khach hay tu choi bang cau nao nhat? Ke 3 cau tu choi nghe nhieu nhat, dung nguyen van khach noi.
Dang quan ly khach tiem nang bang gi? CRM, Google Sheet, so tay, tin nhan chua doc, hay khong quan ly gi ca?

Nguyen tac

Nguoi ban chi dung cai ho tin. Viet bang ngon ngu nguoi ban dang noi voi khach, khong phai ngon ngu marketing. Neu nguoi ban phai viet lai truoc khi gui thi tai lieu do da sai.
Doc duoc trong 3 giay khi dang goi. Tai lieu ma phai doc 30 giay moi thay cau tra loi la tai lieu that bai. Moi thu quan trong phai nam trong mot man hinh.
Moi loi hua deu phai co bang chung. Con so, anh, danh gia co ten, hop dong da lam. Khong co bang chung thi bo cau do ra khoi tai lieu.
Giai doan pipeline dinh nghia bang tieu chi RA, khong chi tieu chi vao. Tieu chi vao lam pipeline dep; tieu chi ra lam pipeline that. Khong co tieu chi ra thi khach nam mai o mot giai doan va khong ai biet.
Toc do phan hoi quyet dinh nhieu hon noi dung phan hoi. Khach nhan tin inbox thuong dang nhan tin cho nhieu ben cung luc; ai tra loi truoc thuong duoc noi chuyen truoc.
Mot nguoi lam ca hai viec. Dung thiet ke he thong can hai vi tri chuyen trach neu doi chi co mot nguoi.
Bang chung cua hieu qua la nguoi ban dung that. Sau 2 tuan, hoi: da mo tai lieu nao, mo bao nhieu lan. Cai khong ai mo thi bo, dung sua.

Ngoai pham vi: bo phan duyet hop dong rieng, bac duyet chiet khau theo cap quan ly - tai chinh - phap che, va nguong gia tri hop dong de kich hoat quy trinh duyet. Do la so do to chuc cua doanh nghiep lon, khong phai cua doi ban hang 1-5 nguoi. Neu ban da lon den muc can chung, ban da co bo phan phap che roi.

Quy trinh

Buoc 1 — The persona nguoi mua

Voi moi vai tro trong quyet dinh mua, lam mot the mot trang:

Vai tro	Ho quan tam gi	Cau ho hay hoi	Cach xu ly
Nguoi tra tien	Tong chi, bao lau thay ket qua, rui ro neu hong	"Bao nhieu tien", "Co chac khong"	Noi con so va dieu kien hoan / bao hanh truoc, chi tiet ky thuat sau
Nguoi dung truc tiep	Co de dung khong, co lam ho met them khong	"Phuc tap khong", "Ai huong dan"	Cho thay quy trinh tung buoc, thoi gian lam quen
Nguoi ung ho ben trong	Lam sao thuyet phuc nguoi khac trong nha / trong cong ty	"Anh gui em cai gi de em trinh lai"	Dua one-pager — day la ly do chinh one-pager ton tai
Nguoi can duong	Rui ro thuoc phan trach nhiem cua ho	Thuong khong hoi, chi noi "de tinh sau"	Tim ra ho som; hoi thang mot noi lo cua ho va tra loi rieng

#	Slide	Noi dung
1	Tinh trang hien tai	Mo ta dung cai khach dang song chung moi ngay
2	Cai gia cua viec de nguyen	Mat gi: tien, thoi gian, co hoi, rui ro
3	Vi sao bay gio	Dieu gi vua thay doi khien viec nay dang lam bay gio
4	Cach lam cua ban	Khac cach thong thuong o cho nao
5-6	Quy trinh tung buoc	3-4 buoc, khong ke tinh nang
7	Bang chung	Con so, anh truoc-sau, danh gia co ten
8	Mot truong hop that	Ke tron mot cau chuyen, khong liet ke muoi cai
9	Trien khai	Lam trong bao lau, ai lam gi, khach can chuan bi gi
10	Chi phi	Cong khai. Neu chua the bao gia thi noi ro khoang va dieu gi quyet dinh muc
11	Buoc tiep theo	Mot hanh dong, co ngay cu the

Khach noi	Ho that su dang lo gi	Tra loi ngay	Bang chung	Cau hoi de tiep tuc
"De toi hoi sep / hoi chong"	Chua du tu tin de trinh lai, hoac chua tim ra nguoi quyet dinh that	Dua ngay one-pager de ho cam di trinh; hoi ho can them gi de trinh cho de	One-pager	"Nguoi do thuong ban khoan dieu gi nhat? De em chuan bi truoc"
"Ben kia re hon"	Chua thay khac biet nen chi con gia de so	Hoi ro ben kia bao gom gi; so sanh tung hang muc, khong ha gia ngay	Bang so sanh hang muc kem chi phi phat sinh thuong gap	"Neu gia bang nhau thi anh/chi chon ben nao? Vi sao?"
"De suy nghi them"	Con mot noi lo chua noi ra	Khong ep. Hoi thang: dieu gi con lam anh/chi phan van	—	"Neu bo qua chuyen gia thi con dieu gi khien anh/chi chua yen tam?"
"Gui bao gia qua Zalo di"	Muon thoat cuoc noi chuyen, hoac that su can van ban de doi chieu	Gui ngay trong luc dang noi chuyen, va hen mot moc goi lai cu the	Bao gia dang anh, doc duoc tren dien thoai	"Em gui luon bay gio. 10h sang mai em goi lai nghe y anh/chi duoc khong?"
"Co giam duoc khong"	Thu, hoac that su vuot ngan sach	Khong giam ngay. Hoi ngan sach dang o muc nao, roi doi phan viec cho vua	Bang goi theo 3 muc ngan sach	"Ngan sach anh/chi dang du kien khoang bao nhieu? De em bo lai goi cho vua"
"De qua Tet / de sang thang"	Uu tien khac dang cao hon, hoac dong tien dang cang	Chap nhan moc, nhung chot moc cu the va viec can lam truoc do	Lich trien khai	"Vay em hen ngay [cu the] goi lai. Tu gio den do anh/chi can em chuan bi gi khong?"

Moc	Phan	Muc tieu
0-3 phut	Chao va thong nhat noi dung buoi noi chuyen	Khach biet buoi nay se di den dau
3-10 phut	Hoi de hieu tinh trang that	Nghe nhieu hon noi. Hoi ca cau "ngoai anh/chi con ai quyet dinh nua khong"
10-13 phut	Noi lai dung cai vua nghe	Khach xac nhan minh hieu dung — buoc nay khong duoc bo
13-25 phut	Trinh bay dung phan lien quan den van de vua nghe	Khong trinh bay het moi thu
25-30 phut	Chot buoc tiep theo co ngay gio cu the	Khong ket thuc bang "de em gui thong tin them"

Giai doan	Tieu chi VAO	Tieu chi RA	Nguoi chiu trach nhiem	SLA
Moi	Co thong tin lien he va nguon	Da lien he duoc va xac nhan co nhu cau	Nguoi truc kenh	Lien he trong 5 phut (gio lam viec)
Da noi chuyen	Da tra loi, co nhu cau	Da biet: van de, ngan sach uoc luong, ai quyet dinh	Nguoi ban phu trach	Trong 24h
Da tu van	Da co buoi tu van / demo	Da gui bao gia va khach xac nhan da nhan	Nguoi ban phu trach	Bao gia trong 24h sau buoi tu van
Da bao gia	Bao gia da gui	Khach phan hoi ro: dong y / tu choi / hen moc cu the	Nguoi ban phu trach	Goi lai trong 48h neu chua phan hoi
Dang thuong luong	Khach dam phan dieu khoan hoac gia	Chot dieu khoan bang van ban	Chu / quan ly	Toi da 7 ngay, sau do phai co moc moi
Chot	Da dong y bang van ban / da coc	Da ban giao cho nguoi trien khai	Chu / quan ly	Ban giao trong 24h
Mat	Tu choi hoac im lang qua moc	Da ghi ly do mat vao bang	Nguoi ban phu trach	Ghi ngay khi dong

71-sales-enablement

Install options

Review the source files

Sales Enablement — Tai Lieu Ban Hang Va Ky Luat Pipeline

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — The persona nguoi mua

Sales Enablement — Tai Lieu Ban Hang Va Ky Luat Pipeline

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — The persona nguoi mua

Buoc 2 — One-pager

Buoc 3 — Outline bo slide tu van / pitch

Buoc 4 — Thu vien xu ly phan doi kieu VN

Buoc 5 — Kich ban demo / tu van co moc thoi gian

Buoc 6 — Bao gia / de xuat

Buoc 7 — Giai doan pipeline (tieu chi vao + tieu chi RA + nguoi + SLA)

Buoc 8 — Toc do phan hoi inbox Zalo / Messenger

Buoc 9 — Phuong an khong co CRM: Google Sheet + nhan Zalo

Cau truc ket qua

Lien ket skill

Checklist chat luong

Tinh huong	SLA de xuat	Cach lam
Gio lam viec	Tra loi trong 5 phut	Phan cong nguoi truc theo ca, khong de "ai ranh thi tra loi"
Ngoai gio	Tin tu dong ngay + nguoi tra loi trong 30 phut dau gio hom sau	Tin tu dong phai noi ro khi nao co nguoi tra loi
Gio cao diem sau khi len ads	Tra loi trong 5 phut	Truoc khi bat ads phai co nguoi truc — neu khong thi lui gio chay ads

Cot	Noi dung
Ngay vao	Ngay khach lien he lan dau
Ten + so dien thoai	Truong khoa, khong trung
Nguon	Ads / gioi thieu / organic / hoi thao
Giai doan	Danh sach chon co dinh theo Buoc 7
Tieu chi ra da dat chua	Co / Chua — cot nay giu pipeline khoi phong
Nguoi phu trach	Mot ten
Ngay tiep theo	Bat buoc. Trong o nay = khach dang bi bo roi
Ghi chu lan gan nhat	Nguyen van cau quan trong khach noi
Ly do mat	Chi dien khi dong, ghi nguyen van

71-sales-enablement

Source facts

Install options

Review the source files

More from this repository

Sales Enablement — Tai Lieu Ban Hang Va Ky Luat Pipeline

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — The persona nguoi mua

More from this repository

Sales Enablement — Tai Lieu Ban Hang Va Ky Luat Pipeline

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — The persona nguoi mua

Buoc 2 — One-pager

Buoc 3 — Outline bo slide tu van / pitch

Buoc 4 — Thu vien xu ly phan doi kieu VN

Buoc 5 — Kich ban demo / tu van co moc thoi gian

Buoc 6 — Bao gia / de xuat

Buoc 7 — Giai doan pipeline (tieu chi vao + tieu chi RA + nguoi + SLA)

Buoc 8 — Toc do phan hoi inbox Zalo / Messenger

Buoc 9 — Phuong an khong co CRM: Google Sheet + nhan Zalo

Cau truc ket qua

Lien ket skill

Checklist chat luong