event-attendee-icp-scanner

name

event-attendee-icp-scanner

description

Given an upcoming event, pull the attendee list, score each person against Virio's ICP criteria, and produce a ranked Notion page showing who to prioritize — with LinkedIn context, a personalized conversation opener, and pre-event warm-up messages for top targets. Use this skill whenever the user says "prep me for [event]", "who should I talk to at [event]", "scan attendees for [event]", "score the [event] attendee list", "who's going to [event]", or shares a Luma URL and asks who to meet. Also use this skill proactively whenever an event URL appears in conversation context and Miriam seems to be attending — don't wait for an explicit request.

What this skill does

Turns an event URL (or pasted attendee list) into a prioritized hit list: who to talk to, why they're a fit, how to open the conversation, and warm-up messages to send before the event — all in a Notion page Miriam can pull up on her phone at the event.

Virio's ICP (for scoring):

• Tier 1 — Perfect fit: Founder or CEO at a B2B SaaS company, especially pre-Series B. These people are making content decisions themselves and feel the pain directly.
• Tier 2 — Strong fit: Head of Marketing / CMO, Head of Sales / VP Sales, Head of Content / Brand Lead at a B2B SaaS company. The buying decision likely goes through them.
• Tier 3 — Possible fit: Marketing, sales, or content role at a non-SaaS B2B company. Worth a conversation but less likely to convert quickly.
• Not a fit: Engineers, developers, designers, investors, academics, government. Deprioritize unless they're also a founder.

Critical ICP note: Large enterprise brand CMOs (e.g., CMO at AB InBev, Diageo, Walmart) are NOT Tier 1 even though they are "marketing leaders." Virio serves B2B SaaS companies — consumer brands and Fortune 500 enterprises are out of ICP. Never place them above SaaS founders or SaaS marketing leaders.

Company signals that strengthen a fit: post-Series A (have budget), active on LinkedIn (understand content), US-based, <500 employees (still scrappy, not over-resourced on content).

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Step-by-step workflow

Step 1: Get the attendee list

Navigate to the event page using Claude in Chrome. Most events use Luma (lu.ma) — look for the attendees/guests section.

• Extract every visible attendee: name, company, role/title (if shown), profile photo URL, and any other context on the page.
• If the list is paginated or requires scrolling, scroll through and capture all visible entries.
• If the attendee list is fully gated (login required and no public preview), tell Miriam: "The attendee list for [event] is private. If you can share a CSV or list of names, I can score and research them."
• If only partial attendees are visible (e.g., first 20 shown), note this and work with what's available.
• If the user pastes a list of names directly: work from that list — do NOT attempt to fetch a URL. Proceed directly to enrichment and scoring.

Step 2: Enrich each attendee

For attendees where the role or company is unclear, use Clay to enrich:

find-and-enrich-list-of-contacts: pass names + companies, get back role, LinkedIn URL, company size, industry

If Clay can't find someone, use web search to find their LinkedIn or company page. The goal is to have enough context to score them — you don't need a full dossier, just role + company.

Also note warm context signals during enrichment:

• LinkedIn connections (if visible)
• Mutual connections
• Speaking/hosting at this event
• Recent post or article by this person you could reference
• Met previously (if Miriam mentions it)

These signals matter for the Warm Outreach Targets section.

Step 3: Score and rank

Score each attendee against the ICP framework above and assign them a tier (1, 2, 3, or Skip). Within each tier, rank by:

• How well their company size and stage fits (smaller = more likely to need Virio's help)
• How active their company appears to be on LinkedIn content
• Any event-specific context that makes them warmer (speaking, hosting, mutual connections)

Keep the top 15–20 targets. Skip everyone else unless the total attendee list is small (<30 people), in which case include all.

Step 4: Write conversation openers

For each Tier 1 and Tier 2 target, write a short, specific opener (2–3 sentences max) that:

• References something real about their company or role (not generic)
• Connects naturally to what Virio does (content strategy, LinkedIn presence, AI-powered content)
• Feels like something you'd actually say at a networking event — casual and genuine, not a pitch

Good opener: "I saw Tray.io has been really active on LinkedIn lately — are you driving that personally? We work with a lot of SaaS founders helping them turn their sales insights into content."

Bad opener: "Hi, I'm Miriam from Virio. We help B2B SaaS companies with AI-powered content strategy."

The opener should give Miriam a conversation starter, not a sales script.

Step 5: Draft pre-event warm-up messages

For Tier 1 targets (and top Tier 2 targets) that have a warm signal — speaking at the event, recent LinkedIn post, mutual connection, or notable company milestone — draft a brief pre-event message Miriam can send via LinkedIn DM or email before the event.

The warm-up message should:

• Be 2–3 sentences max
• Give a genuine reason for reaching out (the event, their content, their company news)
• Not pitch Virio — the goal is to make the in-person conversation warmer, not close a deal
• Feel personal and natural, like a message from a peer

Good warm-up: "Hey Lin — saw you're speaking at HumanX next week! Really looking forward to hearing your take on inference optimization. I'll be there too — hope we get a chance to connect."

Bad warm-up: "Hi, I'm Miriam from Virio. We help companies like Fireworks AI with content strategy. Would love to chat at HumanX."

After drafting, ask Miriam: "Want me to send any of these via LinkedIn? I can do it now or you can review them first."

Step 6: Create the Notion page

Search Notion for an existing "Events" or "Event Prep" page to place this under. If none exists, create it at the root level.

Create a new page titled: [Event Name] — [Date] Attendee Targets

Structure the page as:

# [Event Name] — [Date] Attendee Targets

**Event:** [name]
**Date:** [date]
**Location:** [location if known]
**Total visible attendees:** [N]
**Top targets identified:** [N Tier 1 + N Tier 2]

---

## 📌 Bottom Line Recommendation

[2–4 sentences. Is this event worth heavy investment of time? What's the quality of the audience overall — mostly Tier 1/2 fits, or mostly Tier 3/skip? Who are the 2–3 must-meet people and why? Any red flags (e.g., mostly enterprise companies, mostly engineers, speaker list is all out-of-ICP)?]

Example: "This is a high-value event for Miriam — 8 Tier 1 targets in a 250-person event is a great ratio. The AI infrastructure angle means most founders are actively thinking about content. Priority must-meets: Lin Qiao (Fireworks AI), May Habib (WRITER), Aidan Gomez (Cohere). Avoid spending time on the enterprise track — Diageo and Walmart reps are present but firmly out of ICP."

---

## 📊 Attendee Prioritization Matrix

A quick-scan overview of all scored attendees:

| Name | Company | Role | Tier | Warm Signal | Priority |
|------|---------|------|------|-------------|---------|
| Lin Qiao | Fireworks AI | CEO | 1 | Speaking | 🔴 Must-meet |
| May Habib | WRITER | CEO | 1 | Active on LinkedIn | 🔴 Must-meet |
| ... | ... | ... | ... | ... | ... |

Priority legend: 🔴 Must-meet (Tier 1 + warm signal) · 🟠 High (Tier 1) · 🟡 Good (Tier 2) · ⚪ Low (Tier 3/Skip)

---

## 🎯 Tier 1 — Perfect Fit

| Name | Company | Role | Why | Opener |
|------|---------|------|-----|--------|
| ... | ... | ... | ... | ... |

## 💛 Tier 2 — Strong Fit

| Name | Company | Role | Why | Opener |
|------|---------|------|-----|--------|
| ... | ... | ... | ... | ... |

---

## 🔥 Warm Outreach Targets

People with a warm signal — reach out before the event to make the in-person conversation easier.

| Name | Company | Warm Signal | Pre-Event Message |
|------|---------|-------------|------------------|
| ... | ... | Speaking at event | "Hey [Name] — saw you're speaking at [event]..." |

---

## 📬 Recommended Outreach Strategy

[Tactical plan for the event. How should Miriam approach the day?]

Example:
- **Before the event:** Send LinkedIn DMs to speakers (list names) — they're easier to approach post-talk if they already know who you are.
- **Opening reception:** Target Tier 1 founders who don't have a packed schedule — they're often more available at evening events.
- **During sessions:** Sit near [specific person] in the [session name] track.
- **Post-event:** Follow up within 24 hours using the openers as a conversation reference point.

---

## 🔵 Tier 3 — Possible Fit (no openers needed)

| Name | Company | Role | Notes |
|------|---------|------|-------|
| ... | ... | ... | ... |

---

*Scanned [date] · [N] attendees visible · [N] enriched via Clay*

Add each target's LinkedIn URL as a link on their name in the table so Miriam can tap through at the event.

Step 7: Report back

After creating the Notion page, share the link and give a quick summary:

• How many attendees were visible
• How many Tier 1 and Tier 2 targets were found
• The top 3 most promising names with a one-line reason why
• Whether warm-up messages were drafted and which ones are ready to send

---

Edge cases

URL resolves to an organizer profile, not a specific event (e.g., lu.ma/cerebralvalley): Do NOT fabricate attendee lists. Instead, produce a brief output that explains what happened and gives Miriam a clear path forward:

## ⚠️ Organizer Profile Detected

The URL you shared ([URL]) resolves to the [Organizer Name] profile page on Luma, not a specific event. I can see they host events, but I can't get an attendee list from the organizer page.

To proceed, please share one of:
1. The URL for a specific [Organizer Name] event (e.g., lu.ma/[event-slug])
2. The date of the event you're attending (I'll try to find the right event page)
3. A list of attendees you already have — paste names and I'll score them

Event is on a platform other than Luma (Eventbrite, Splash, etc.): Navigate to the event page and adapt — the pattern is the same. Extract names, enrich, score.

Very large events (500+ attendees): Don't try to score everyone. Focus on the attendee list's first 50–100 visible entries, note the limitation, and ask if Miriam wants to filter by company type or role first.

Speaker list only (no general attendee list): Speakers are almost always worth meeting. Score them as a special category and note they'll be easy to approach post-talk. Use the speaker list as your dataset and flag that general attendees aren't visible.

Event is tomorrow or very soon: Prioritize speed over depth. Skip deep enrichment, do quick tier scoring from name + company alone, and get the Notion page created fast. Still write openers for top 3 Tier 1 targets.