| name | product-launch |
| description | When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch. |
| tags | ["nontechnical","marketing-skills","product-launch","strategy"] |
| metadata | {"version":"1.2.0"} |
---|-----|--------|
| PR | Press release, media relations | public-relations |
| Paid ads | Scale acquisition post-PMF | paid-ads-strategy |
| Organic | SEO, content, community | seo-strategy, content-marketing |
| Email | Announcement to existing users | email-marketing |
| Product Hunt / Directories | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |
Critical Success Factors
| Factor | Guideline |
|---|
| PMF first | Validate product-market fit before scaling; see pmf-strategy |
| GTM alignment | One clear story; all teams use same messaging; see gtm-strategy |
| Avoid rush | Most failures = scale before PMF |
Output Format
- Launch plan (timeline, channels, owners)
- Channel actions (PR, paid, organic, email)
- Checklist (pre-launch, launch, post-launch)
- Cross-ref to gtm-strategy for framework
Related Skills
- gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- pmf-strategy: Validate PMF before scaling
- cold-start-strategy: First users; Product Hunt; differs from full GTM launch
- indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
- public-relations: Press release; media relations for launch
- paid-ads-strategy: Paid channel for launch
- website-structure: Pages needed for launch
