| name | competitive-analysis |
| description | When the user needs to evaluate competitors, understand the competitive landscape, or position their product against alternatives. |
| related | ["market-research","prd-writing"] |
| reads | ["startup-context"] |
| tags | ["nontechnical","startup-founder-skills","competitive-analysis"] |
|
| Company Profile | Background, founding, funding, team size, headquarters |
| Core Product Strengths | Key capabilities, UX quality, integrations, technical advantages |
| Product Gaps | Missing features, weak areas, customer complaints |
| Business Model & Pricing | Model type, price points, free tier, enterprise options |
| Competitive Threats | What makes them dangerous -- momentum, funding, distribution, brand |
Differentiation Opportunities
- Unmet customer pain points no competitor addresses well
- Underserved market segments or personas
- Emerging needs created by market shifts or technology changes
- Positioning angles that create clear separation from the field
Competitive Positioning Recommendation
- Suggested market positioning and category framing
- Key differentiators to emphasize (backed by evidence)
