design-copy-structure

name	design-copy-structure
description	Build copy hierarchy so words drive layout and rhythm. Use when writing or restructuring headlines, subheads, and microcopy for web pages.

Design Copy Structure

Overview

Make copy the skeleton of the layout, not an afterthought.

Workflow

1) Define the core line

• Write one decisive headline that frames the page.
• Use it as the primary layout anchor.

2) Shape the hierarchy

• Create short subheads that split the story into chapters.
• Keep body copy minimal; use proof and visuals for detail.

3) Design Japanese line breaks and flow

• Place breaks at semantic pivots to control breathing.
• Use short final lines to leave an aftertaste.

4) Add contrast in tone

• Mix bold statements with quiet supporting lines.
• Avoid vague or hedged language.

Output expectations

• Provide a copy hierarchy that maps to sections.
• Keep line length and cadence intentional.

Resources

references/

• references/copy-as-structure.md for templates and editorial rules.
• references/jp-copy-flow.md for Japanese line-break prompts and cadence rules.