Optimize content for AI search engines — ChatGPT, Perplexity, Claude, Gemini, and AI Overviews. Covers entity optimization, structured data, citation-worthy formatting, and platform-specific strategies. Use when someone wants visibility in AI-generated answers, says 'AI SEO', 'AI search', 'LLM optimization', 'ChatGPT ranking', 'Perplexity citations', 'AI Overviews', or wants their content cited by AI assistants. The new SEO frontier — if you're only optimizing for Google, you're already behind.
Define or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first skill to run for a new project. Make sure to use this skill whenever the user mentions tone of voice, brand personality, 'my copy all sounds the same', 'how should I sound', 'analyze my website voice', 'define my tone', or anything about making content sound more human or distinctive. Even if the user just says 'my marketing sounds generic' — that's a voice problem.
A senior marketing operator for any project. Orchestrates 58 marketing skills to build brands, generate content, and distribute across channels. Use this skill whenever the user wants to do marketing — brand voice, copy, SEO, email, social, launches, or anything marketing-related. Also triggers on 'help me market', 'write copy', 'launch strategy', 'brand voice', 'SEO', 'content', 'email sequence', 'social posts', 'landing page', 'grow', 'audience', 'competitors', 'what should I do next for marketing', 'I need more users', 'how do I get people to care', or any marketing request. When in doubt about which marketing skill to use, start here — even if the user's request is vague or doesn't explicitly mention marketing.
Creates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor brand search traffic with SEO content. Also trigger when someone wants to rank for competitor brand names, capture competitor search traffic, create a compare page, or build a competitive content hub. Even if they just say 'how do we compete with X' or 'we need to show up when people search for [competitor]', this skill applies.
Strategic keyword research powered by web search and brand context. Use this skill whenever the user mentions keywords, keyword research, SEO topics, content topics, 'what should I write about', content strategy, blog ideas, search traffic, or content planning. Also trigger when the user wants to plan what content to create, when existing content isn't attracting search traffic, when any skill needs keyword-plan.md but it doesn't exist, or when the user asks about SEO in the context of content creation. Even casual mentions like 'I need blog post ideas' or 'what topics should I cover' warrant this skill. 8-phase process from seed to content brief.
Backlink + distribution checklist that expands a site's KD ceiling beyond what on-page work alone can earn. Use when the user mentions 'backlinks', 'off-page SEO', 'directory submissions', 'guest posts', 'outreach targets', 'link building', 'submit to directories', 'get listed in listicles', 'Product Hunt launch backlinks', or asks 'how do I get more domain authority'. Generates a prioritized, researched target list across directories, listicles, and guest-post candidates — does NOT submit anything on the user's behalf. Pairs with `mktg-backlink-prospector` agent for parallel research. Distinct from `seo-machine` (on-page programmatic) and `seo-audit` (technical diagnostic). The off-page half of the SEO operation.
When the user wants to audit, review, or diagnose SEO issues, plan site architecture, or implement schema markup. Use when someone says 'SEO audit', 'technical SEO', 'site architecture', 'schema markup', 'internal linking', 'why isn't my site ranking', 'site health check', 'crawl issues', 'fix my SEO', 'my traffic dropped', 'rankings fell', or 'site not ranking'. Also trigger when someone wants to plan URL structure, design navigation, add structured data, or review any website for search performance. Three modes: Full Audit (comprehensive health check), Architecture (URL structure and internal linking), Schema (JSON-LD structured data). Covers crawlability, indexation, Core Web Vitals, and on-page factors.
Create high-quality, SEO-optimized content that ranks AND reads like a human wrote it. Performs live SERP gap analysis, writes with anti-AI detection techniques, and adds schema markup. Use when someone needs a blog post, article, SEO page, or wants content that drives search traffic. Triggers on 'SEO content', 'blog post', 'article', 'SERP', 'programmatic SEO', 'content at scale', 'write a post about', 'rank for', or 'search-optimized content'. Two modes: single article or programmatic SEO at scale.