skills

Helps develop ad concepts from hooks or ideas for paid social campaigns. Use when the user has a hook or idea and wants to build it into a full ad concept. Triggers: "ad concept", "creative concept", "campaign idea", "ad direction", "concept brief", "creative brief", "develop this hook", "build out this idea", "paid social concept"

Reference library of 35+ hook and headline tactic types. Use this skill when a user asks for hooks organized by tactic, wants to know which tactic to use for a given situation, or requests hooks "by tactic type." This skill defines what each tactic is and when to deploy it. Always pair with the Hook Writing Skill for execution — tactics define the frame, psychological triggers are the mechanism inside the frame.

A living swipe file of scroll-stopping hook templates collected from the wild — real sentence structures and native voice patterns that have proven they stop the scroll. Use this skill whenever writing hooks, opening lines, or scroll-stoppers, especially when combined with the Hook Writing Skill and Hook Tactics Skill. Trigger any time the user wants hooks that feel native to the feed rather than constructed. These templates are the raw structural DNA of hooks that work — plug in the brand, persona, and pain to execute. Always pair with Hook Writing Skill for psychological trigger execution and Hook Tactics Skill for tactic classification.

Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content. Use this skill whenever a user wants to write hooks, opening lines, scroll-stoppers, or attention-grabbing openers for ads or social content. Trigger for any request involving "write me hooks," "give me hooks for," "I need hooks for my ad," "TikTok hooks," "hook ideas," or any variation of wanting compelling opening lines for advertising or social content. Also use when a user provides a product, persona, messaging angle, or awareness stage and wants tactical hook execution — especially when used downstream from the Creative Strategy Engine skill.

Helps outline and draft UGC-style scripts for paid social ads. Use when the user has an ad concept and wants to write a script for creator content. Triggers: "UGC script", "creator script", "talking head script", "testimonial script", "influencer script", "write a script", "script for TikTok", "script for Reels"