| name | market-research |
| description | Competitive analysis and market research with source attribution. Parallel fan-out across web, review sites, and news. Triggers on: "market research", "competitive analysis", "competitor comparison".
|
| origin | pm-pilot |
| version | 1.0.0 |
Market Research
Competitive analysis with source attribution.
Trigger
"market research", "competitive analysis", "competitor comparison"
Tools
WebSearch, Exa, WebFetch, any available research MCP tools.
Process
- Scope: Confirm market, competitors, and dimensions to evaluate (pricing, features, positioning, audience).
- Research: Fan out parallel searches:
- Company websites (pricing pages, feature lists, about pages)
- Review sites (G2, Capterra, TrustRadius)
- News and press releases (recent funding, launches, pivots)
- Social proof (case studies, testimonials, community size)
- Synthesize: Compile into structured output.
Output Format
# Market Research: {topic}
## Market Overview
- Market size and growth trajectory
- Key trends shaping the space
- Buyer segments and their priorities
## Competitor Comparison Matrix
| Dimension | Competitor A | Competitor B | Competitor C | Our Position |
|-----------|-------------|-------------|-------------|-------------|
| Pricing | ... | ... | ... | ... |
| Key Features | ... | ... | ... | ... |
| Target Audience | ... | ... | ... | ... |
| Strengths | ... | ... | ... | ... |
| Weaknesses | ... | ... | ... | ... |
## Key Findings
1. {Insight with implication}
2. {Insight with implication}
3. {Insight with implication}
## Opportunities
- {Gap we can exploit}
- {Underserved segment}
## Sources
- [Source title](url) - accessed {date}
- [Source title](url) - accessed {date}
Rules
- Every claim must have a cited source. Tag with
[Source: {url or name}].
- Distinguish facts from inference. Tag speculation with
[Assumption].
- Tag metrics without verification with
[Needs data].
- Prefer primary sources (company sites, SEC filings) over secondary (blog posts, tweets).
- Date all findings; markets shift fast.
- If data is unavailable, say so. Never fabricate.
