| name | wf-b2b-sales-pipeline |
| description | B2B sales pipeline workflow — build the complete marketing-to-sales system from RevOps foundation through outbound, enablement, and competitive positioning. Use when user says "B2B sales workflow", "sales pipeline setup", "outbound workflow", "sales enablement workflow", "build sales pipeline", "marketing to sales handoff", "B2B go-to-market", or "sales motion workflow". Chains 7 skills for B2B sales teams.
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B2B Sales Pipeline Workflow
Build a complete B2B marketing-to-sales pipeline.
Pre-Flight
Check for .agents/product-marketing-context.md. If missing, invoke product-marketing-context first — this is critical for B2B where positioning drives everything.
Phase 1: Revenue Operations Foundation
Step 1A — RevOps Setup
Invoke revops:
- Lead lifecycle stages (Subscriber → MQL → SQL → Opportunity → Customer)
- Lead scoring model (demographic + behavioral signals)
- Routing rules (which leads go to which reps/teams)
- Marketing-to-sales handoff criteria
- CRM automation specs
Step 1B — Pricing & Packaging
Invoke pricing-strategy (if not already set):
- Tier structure aligned to B2B buying motion
- Enterprise vs. self-serve packaging
- Annual vs. monthly, per-seat vs. usage
Gate: User approves lifecycle stages, scoring model, and pricing.
Phase 2: Sales Collateral
Step 2A — Sales Enablement Suite
Invoke sales-enablement to create:
- Pitch deck (slide-by-slide outline)
- One-pager / leave-behind
- Objection handling document
- Demo script / talk track
- ROI calculator framework
- Buyer persona cards
Step 2B — Competitor Battle Cards
Invoke competitor-alternatives:
- "Us vs. Them" comparison pages
- "Alternatives to [Competitor]" pages
- Feature matrices with honest positioning
- Internal battle cards for sales team
Step 2C — Schema for Sales Pages
Invoke schema-markup for:
- Product, FAQ, and Organization schema on key pages
Gate: User reviews collateral before outbound begins.
Phase 3: Outbound Engine
Step 3A — Cold Email Sequences
Invoke cold-email for each ICP segment:
- Initial outreach email (3 angle variations)
- 3-5 touch follow-up sequence per variation
- Subject line alternatives
- Personalization framework by signal type
Step 3B — Email Nurture (Inbound Leads)
Invoke email-sequence for:
- MQL nurture sequence (education → demo request)
- Post-demo follow-up sequence
- Stalled deal re-engagement sequence
Step 3C — Social Selling Content
Invoke social-content focused on:
- LinkedIn thought leadership for sales team
- Content that supports outbound conversations
- Case study and proof point distribution
Phase 4: Measurement & Optimization
Step 4A — Pipeline Analytics
Invoke analytics-tracking:
- Pipeline stage conversion rates
- Lead source attribution
- Email engagement metrics
- Sales cycle length tracking
Step 4B — A/B Testing
Invoke ab-test-setup:
- Cold email subject line tests
- Landing page variations for demo requests
- Pricing page experiments
Skill Chain Summary
Foundation: revops → pricing-strategy
Collateral: sales-enablement → competitor-alternatives → schema-markup
Outbound: cold-email → email-sequence → social-content
Measurement: analytics-tracking → ab-test-setup
Rules
- RevOps (Phase 1) must come first — it defines the pipeline that everything else feeds.
- Collateral (Phase 2) before outbound (Phase 3) — don't start emailing without materials.
- If user only needs outbound emails, can skip to Phase 3 but recommend Phase 2.
- Cold email sequences should have at least 3 angle variations per ICP.
