| name | email-marketing |
| description | Activate for email campaigns, newsletters, drip sequences, automation flows, and email copywriting. Use when creating email content, designing automation workflows, or optimizing email performance. |
| license | MIT |
Email Marketing
Email campaign creation, automation workflows, and performance optimization.
When to Use
- Email campaign creation
- Newsletter design
- Drip sequence building
- Automation flow design
- Email copywriting
- A/B testing strategy
- Deliverability optimization
Core Capabilities
Email Types & Templates
Load: references/email-templates.md
Automation Workflows
Load: references/automation-flows.md
Subject Line Formulas
Load: references/subject-line-formulas.md
Deliverability Best Practices
Load: references/deliverability-checklist.md
Quick Reference
Key Metrics:
- Open Rate: 15-25% average
- Click Rate: 2-5% average
- Unsubscribe: <0.5% target
- Bounce: <2% target
Email Types:
- Newsletter (weekly/monthly updates)
- Promotional (offers, sales)
- Transactional (receipts, confirmations)
- Drip/Nurture (automated sequences)
- Re-engagement (win-back)
Workflow
Campaign Creation
- Define goal and audience segment
- Choose email type/template
- Write subject line (test 3-5 variants)
- Create body copy with clear CTA
- Design/add visuals
- Set up tracking
- Test across devices
- Schedule optimal send time
Automation Setup
- Define trigger event
- Map customer journey
- Create email sequence
- Set timing/delays
- Add decision branches
- Configure exit conditions
- Test flow end-to-end
Output Format
## Email: [Campaign Name]
**Type:** [newsletter/promotional/drip/transactional]
**Segment:** [target audience]
**Goal:** [metric to improve]
### Subject Lines (A/B Test)
A: [subject]
B: [subject]
### Preview Text
[preheader]
### Body
[email copy with formatting]
### CTA
[button text + link]
Report Output
Activate: assets-organizing skill for report file paths
Email reports go to assets/reports/email/{date}-{campaign}-report.md
Agent Integration
Primary Agents: email-specialist, nurture-specialist, content-creator
Skill Dependencies: content-marketing, analytics, assets-organizing (report organization)
Best Practices
- Mobile-first design (60%+ open on mobile)
- One primary CTA per email
- Personalize beyond first name
- Test send times for your audience
- Clean list quarterly (remove inactive)
- Respect unsubscribe immediately
