| name | pm-strategy-workflow |
| description | Use when you need to run the full PM strategy process end-to-end — from market analysis through to stakeholder communication and roadmap delivery. Triggers on: "PM workflow", "제품 전략 전체", "처음부터 GTM까지", "pm process start to finish", product strategy |
| type | workflow |
| theme | pm-strategy |
| scenarios | ["PM workflow 전체 돌려줘","처음부터 GTM까지 단계별로 가보자","product strategy full cycle","신제품 전략 프로세스 시작"] |
| estimated_time | 4-12 hours (full cycle), 30-90 min per step |
| compatibility | {"recommended":["sequential-thinking","think-tool"],"optional":["mcp-reasoner"],"remote_mcp_note":"sequential-thinking MCP를 연결하면 각 단계 간 맥락이 유지됩니다. Claude 설정 → MCP Servers에서 remote SSE 엔드포인트를 추가하세요."} |
PM Strategy Workflow
Full product strategy process — 7 steps from competitive insight to stakeholder alignment.
When to Use / When Not to Use
| Use | Skip |
|---|
| New product or feature set | Single deliverable (use individual skill) |
| Quarterly planning from scratch | Already mid-process — jump to the relevant step |
| Need to align team on full strategy | Iterating on an existing strategy |
Workflow Overview
[1] Market & Competition
↓
[2] Product Definition
↓
[3] Feature Prioritization
↓
[4] Pricing & Monetization
↓
[5] Go-to-Market Planning
↓
[6] Roadmap Communication
↓
[7] Stakeholder Management
Steps
Step 1 — Competitive Analysis
Skill: competitive-analysis
Output: Competitor profiles, positioning gap, "only we" statement
Skip if: You have a recent (< 3 month) competitive landscape document
"Step 1 시작할게요" 또는 "competitive analysis 바로 해줘"
Step 2 — PRD Development
Skill: prd-development
Input: Step 1 positioning gap + product idea
Output: Full PRD with problem statement, user stories, success metrics
Skip if: PRD already exists
"Step 2 시작" 또는 "PRD 작성해줘"
Step 3 — Feature Prioritization
Skill: feature-prioritization
Input: PRD feature list
Output: RICE-scored backlog, MoSCoW breakdown, next-cycle scope
Skip if: Backlog is small (< 5 items) or priorities are already set
"Step 3 시작" 또는 "feature prioritization 해줘"
Step 4 — Pricing & Monetization Strategy
Skill: pricing-monetization-strategy
Input: Target segment from PRD + competitive pricing from Step 1
Output: Pricing model recommendation, tier structure, WTP validation plan
Skip if: Pricing is already decided or product is internal
"Step 4 시작" 또는 "pricing strategy 잡아줘"
Step 5 — Go-to-Market Planning
Skill: go-to-market-planning
Input: PRD + prioritized features + pricing model
Output: GTM brief, launch sequence, messaging framework, channel plan
Skip if: Already have a GTM brief
"Step 5 시작" 또는 "GTM 계획 세워줘"
Step 6 — Roadmap Communication
Skill: roadmap-communication
Input: Prioritized backlog + GTM timeline
Output: Audience-appropriate roadmap (exec / team / external), narrative framing
Skip if: Roadmap already communicated, just need updates
"Step 6 시작" 또는 "roadmap 정리해줘"
Step 7 — Stakeholder Management
Skill: stakeholder-management
Input: Roadmap + known objections
Output: Stakeholder map, influence strategy, communication plan
Skip if: Small team with direct access to all decision-makers
"Step 7 시작" 또는 "stakeholder plan 짜줘"
State Tracking
Tell me which step you're on and I'll pick up from there:
- "Step 3부터 시작" → feature prioritization으로 바로 진입
- Skip 조건에 해당하면 자동으로 다음 단계로 안내
What Claude Does / What You Do
| Claude | You |
|---|
| Frameworks, templates, analysis, drafts | Customer interviews, real data gathering |
| Scoring, ranking, trade-off analysis | Final priority decisions |
| Messaging drafts, slide outlines | Stakeholder conversations |
| Strategy documents | Sign-off and execution |
Related Skills
- Individual skills:
competitive-analysis, prd-development, feature-prioritization
- Adjacent:
think:deep-thinking-workflow (for problem framing before Step 1)
- After:
develop:dev-quality-workflow (when handing off to engineering)
