| name | B2B Cold Email Outreach |
| description | Use when drafting a cold B2B outreach email. Produces a short message with one specific hook, one line of relevance, and a soft, low-commitment call to action. |
| dependencies | [] |
| category | business |
| subcategory | sales |
| tags | ["outreach","b2b","cold-email"] |
| author | {"name":"Nima Aksoy","url":"https://nimaaksoy.com","github":"nimaaksoy"} |
| license | CC-BY-4.0 |
| version | 0.1.0 |
| created | 2026-05-14T00:00:00.000Z |
| updated | 2026-05-14T00:00:00.000Z |
B2B Cold Email Outreach
Overview
A skill for writing short, human B2B cold emails. The structure is hook, relevance, soft CTA. The goal is a reply, not a meeting. The message reads like a peer reaching out, not a sales sequence.
When to use this skill
- The user asks to draft a cold email to a prospect, founder, hiring manager, or buyer.
- The user has a specific recipient, company, or role in mind.
- The user wants a first-touch message, not a follow-up sequence.
Instructions
Write a single message of 60 to 110 words. Keep it plain text. No emoji. No exclamation marks. No marketing language.
- Open with a specific hook tied to something true and recent about the recipient or company. One sentence. Avoid flattery.
- Add one relevance line that connects the hook to a problem the recipient likely owns. Name the problem, not your product.
- Close with a soft CTA. Ask for permission to share more, or a yes/no question. Never propose a 30-minute call in the first message.
- Subject line: under 6 words, lowercase, no clickbait. It should describe the email, not pitch it.
- Sign with first name only.
- Read the draft aloud. If it sounds like a template, rewrite the hook.
See resources/templates.md for three reusable openers.
Examples
Example 1 — Outreach to a head of operations
Input:
Write a cold email to Maya Chen, Head of Operations at Lumen Logistics. They just opened a Houston warehouse. I sell route-planning software.
Expected behaviour:
The skill should produce something like:
Subject: houston route planning
Maya,
Saw the Houston warehouse announcement last week. Standing up a new lane usually means two or three weeks of manual route fixes before the patterns settle.
We help ops teams compress that to a few days. Worth a short note with two before-and-after examples from teams your size?
Nima
Example 2 — Outreach to a founder
Input:
Cold email to Theo Park, founder of Riverbed CRM. They raised a seed round last month. I do fractional security reviews for early-stage SaaS.
Expected behaviour:
Subject: post-seed security
Theo,
Congrats on the Riverbed seed. The window between hiring the first engineers and signing the first mid-market contract is where most CRMs end up redoing their auth model.
