content-repurposer

name	content-repurposer
description	Transforms content from one format to another. Takes long-form content and creates social posts, emails, presentations, and more. Takes transcripts and creates multiple content pieces. Use this skill to maximize ROI from existing content by adapting it for different platforms and formats.
allowed-tools	["Bash","Read","Write","Glob","Grep","AskUserQuestion"]

Content Repurposer Skill

QUICK REFERENCE

• Output folders: Multiple - depends on repurposed format:
  • LinkedIn: output/content/social/linkedin/
  • Twitter: output/content/social/twitter/
  • Email: output/content/emails/
  • Blog: output/content/blogs/
• File naming: YYYY-MM-DD_topic_[platform].md
• Sample script: scripts/samples/sample_repurpose_content.py
• Run with: .venv\Scripts\python.exe scripts/samples/sample_repurpose_content.py
• Input sources: Transcripts, blog posts, long-form content in references/ or input/
• Python: ALWAYS use .venv\Scripts\python.exe (never bare python)

Maximize content ROI by transforming one piece into many formats across platforms.

Scope of This Skill

This skill handles:

• Long-form → Social posts
• Transcript → Multiple formats
• Blog → Email content
• Webinar → Blog + social + email
• Podcast → Written content
• Presentation → Articles + social
• Video script → Blog post
• Any format → Any other format

NOT handled by this skill:

• Creating from scratch → Use appropriate writer skills
• Audio/video editing → Creates written content only

The COPE Strategy

Create Once, Publish Everywhere

                    ┌─→ LinkedIn Posts (5-10)
                    │
                    ├─→ Twitter Thread
                    │
Original Content ───┼─→ Email Newsletter
(Blog/Transcript)   │
                    ├─→ Carousel Script
                    │
                    ├─→ Short-form Video Scripts
                    │
                    └─→ Presentation Slides

Transformation Paths

From Transcript/Long-form Video

Output	What to Extract
Blog Post	Main narrative + key points
LinkedIn Posts	Individual insights + stories
Twitter Thread	Sequential points
Email	Single theme + CTA
Carousel	Step-by-step or tips
Quotes	Memorable one-liners
Presentation	Key points + visuals

From Blog Post

Output	What to Extract
LinkedIn Post	Main insight + CTA
Twitter Thread	H2s as tweet points
Email	Summary + link
Carousel	Tips/steps as slides
Video Script	Conversational rewrite
Infographic Text	Data + key points
Podcast Outline	Discussion points

From Webinar/Presentation

Output	What to Extract
Blog Post	Full written version
LinkedIn Posts	Each slide = post
Email Series	Themes across emails
Video Clips	Key moments
Carousel	Slide highlights
Case Study	Success stories shared

From Podcast Episode

Output	What to Extract
Blog Post	Show notes expanded
LinkedIn Posts	Guest quotes + insights
Audiograms	Best 60-sec clips
Email	Episode summary
Social Quotes	Memorable moments

Repurposing Framework

Step 1: Content Audit

# Analyze source content
python scripts/content/audit_content.py \
  --input references/transcripts/webinar.txt \
  --output output/analysis/content_audit.json

# Output includes:
# - Word count / length
# - Key themes identified
# - Quotable moments
# - Data points / statistics
# - Stories / examples
# - Potential formats

Step 2: Extract Components

Component	Use For
Key insights	Social posts, email
Statistics	Hooks, headlines
Stories	Long-form, presentations
Quotes	Social, carousels
Steps/Process	How-to content
Examples	Case studies, social proof
Questions	Engagement posts

Step 3: Adapt for Platform

Each platform needs specific adaptation:

LinkedIn:

• Hook in first 3 lines
• White space formatting
• Personal/professional tone
• 3-5 hashtags
• Engagement question at end

Twitter:

• 280 char limit
• Thread structure for depth
• No links in first tweet
• 1-2 hashtags max

Email:

• Personal subject line
• Story-driven opening
• Single CTA
• Mobile-friendly length

Carousel:

• One point per slide
• Visual-friendly text
• Strong title slide
• CTA on final slide

3-Mode Workflow

MODE 1: PLAN

1. Analyze Source Content

   - What's the original format?
   - What's the main message?
   - What components can be extracted?
   - Word count / length?
   

2. Identify Opportunities

   # Analyze content for repurposing
   python scripts/content/analyze_repurpose.py \
     --input [source file] \
     --output output/analysis/repurpose_opportunities.json
   

3. Map Transformations

   ## Repurposing Plan
   
   ### Source Content
   - Type: [Transcript/Blog/etc.]
   - Title: [Name]
   - Length: [Words/minutes]
   
   ### Extracted Components
   - Key insights: [count]
   - Stories: [count]
   - Quotes: [count]
   - Data points: [count]
   
   ### Planned Outputs
   | Format | Count | Platform |
   |--------|-------|----------|
   | LinkedIn posts | 5 | LinkedIn |
   | Twitter thread | 1 | Twitter |
   | Email | 1 | Email list |
   | Carousel | 1 | LinkedIn/IG |
   

MODE 2: CLARIFY

Questions:

• "What's the source content to repurpose?"
• "Which platforms/formats do you want?"
• "Are all formats equally important or prioritize?"
• "Any specific insights to highlight?"
• "Timeline for this content?"

MODE 3: IMPLEMENT

1. Extract & Transform

   python scripts/content/repurpose_content.py \
     --input references/transcripts/webinar.txt \
     --formats "linkedin,twitter,email,carousel" \
     --output output/content/repurposed/
   

2. Optimize Each Format

   • Adapt length for platform
   • Add platform-specific elements
   • Ensure standalone value

3. Save Outputs

   output/content/repurposed/
   ├── [date]_[source]/
   │   ├── source_analysis.md
   │   ├── linkedin/
   │   │   ├── post_1.md
   │   │   ├── post_2.md
   │   │   └── ...
   │   ├── twitter/
   │   │   └── thread.md
   │   ├── email/
   │   │   └── newsletter.md
   │   └── carousel/
   │       └── slides.md
   

Output Templates

Repurposing Report

# Content Repurposing: [Source Title]

## Source Analysis
- **Original Format**: [Type]
- **Word Count**: [Count]
- **Main Theme**: [Theme]
- **Key Insights**: [Count]
- **Quotable Moments**: [Count]

## Extracted Content

### Key Insights
1. [Insight 1]
2. [Insight 2]
...

### Best Quotes
1. "[Quote 1]"
2. "[Quote 2]"
...

### Stories/Examples
1. [Story summary]
...

## Created Content

### LinkedIn Posts (X total)
- [Post 1 hook preview]
- [Post 2 hook preview]
...

### Twitter Thread
- [Thread hook]
- [X tweets total]

### Email
- Subject: [Subject line]
- Theme: [Main focus]

### Carousel
- Title: [Carousel title]
- Slides: [Count]

## Content Calendar Suggestion
| Day | Platform | Content |
|-----|----------|---------|
| Mon | LinkedIn | Post 1 |
| Tue | Twitter | Thread |
| Wed | Email | Newsletter |
| Thu | LinkedIn | Post 2 |
...

Individual Outputs

Each repurposed piece saved with:

• Full content ready to publish
• Platform-specific formatting
• Hashtags/CTAs included
• Link back to source (if needed)

Repurposing Examples

Blog Post → Social Content

Source: 2000-word blog on "Email Marketing Mistakes"

Output:

LinkedIn Posts:
1. Hook from intro + main insight
2. Mistake #1 expanded as story
3. Mistake #2 with tip
4. Data point + contrarian take
5. Conclusion as advice post

Twitter Thread:
1/ Hook: "I've sent 10M+ emails..."
2/ Context
3-7/ Each mistake (one per tweet)
8/ Summary
9/ CTA

Email:
- Subject: "Are you making these email mistakes?"
- Body: Best 3 insights + link to full post

Carousel:
- Slide 1: "5 Email Mistakes Costing You Opens"
- Slides 2-6: One mistake each
- Slide 7: What to do instead
- Slide 8: CTA

Webinar → Multi-format

Source: 60-minute webinar on "Content Strategy"

Output:

Blog Post:
- Full written summary (2500 words)
- Includes quotes, examples, framework

LinkedIn Posts (10):
- Each major point = separate post
- Stories shared = story posts
- Q&A highlights

Email Series (3):
- Email 1: Main framework + replay link
- Email 2: Top 3 takeaways
- Email 3: Implementation guide

Presentation:
- Cleaned up slides for SlideShare
- Added context slides

Short Video Scripts (5):
- Key moments for Reels/Shorts
- 60-second scripts each

Best Practices

Maintain Context

• Each piece should stand alone
• Don't assume prior knowledge
• Add necessary context

Platform Native

• Don't just copy-paste
• Adapt tone and format
• Use platform features

Link Strategically

• Not every piece needs a link
• Native content often performs better
• Link when there's clear value

Schedule Strategically

• Space out repurposed content
• Mix with other content types
• Don't flood same audience

Example Interactions

"Turn my webinar transcript into social content"

[PLAN]
- Analyze transcript for content
- Identify key insights, quotes, stories
- Map to social platforms

[CLARIFY]
- "Which platforms - LinkedIn, Twitter, both?"
- "How many posts do you want?"
- "Any key moments to prioritize?"
- "Include link to replay?"

[IMPLEMENT]
- Extract all usable content
- Create 10 LinkedIn posts
- Create Twitter thread
- Create 1 email summary
- Provide content calendar

"I have a blog post, maximize its reach"

[PLAN]
- Read and analyze blog post
- Extract components
- Create multi-platform plan

[CLARIFY]
- "Which platforms are you active on?"
- "Want carousel content too?"
- "Should everything link back to blog?"

[IMPLEMENT]
- Create 5 LinkedIn posts
- Create Twitter thread
- Create newsletter excerpt
- Create carousel script
- Provide posting schedule

"Repurpose my podcast episode"

[PLAN]
- Analyze transcript
- Find quotable moments
- Identify shareable insights

[CLARIFY]
- "Want to highlight guest or topic?"
- "Video available for clips?"
- "Full show notes or just social?"

[IMPLEMENT]
- Create blog show notes
- Create social posts with quotes
- Create email announcement
- Suggest audiogram moments

Output Files

Repurposed content saved to:

• output/content/repurposed/[project]/ - All formats
• output/content/repurposed/[project]/calendar.md - Posting schedule
• output/content/repurposed/[project]/analysis.md - Source breakdown

Quality Checklist

• Each piece stands alone
• Platform-appropriate format
• Consistent message across formats
• Proper attribution if needed
• Hashtags/CTAs included
• Links where appropriate
• Posting schedule provided